Guitar Center Announces Partnership with Winter Music Conference & Miami Music Week


Tuesday, January 14th, 2020 |

Guitar Center, the world’s largest musical instrument retailer, announces its partnership with the 2020 Winter Music Conference and Miami Music Week, as the official music instrument retailer of the world-renowned electronic music conference and event series.

The 35th Annual Winter Music Conference returns this March 16-19 to Miami’s Faena District Resort, and Guitar Center will be bringing its signature popup store to Miami, allowing guests to review, demo, and purchase the latest DJ equipment and products from brands such as Pioneer, Roland, KORG, Native Instruments, Denon, and several others.

Following product announcements at the NAMM industry conference this January 16-19 in Los Angeles, Winter Music Conference will be the first opportunity for fans to purchase the latest DJ and production equipment/software to hit the market. WMC badge-holders will be able to experience the popup store before anyone else, with an exclusive window prior to the store opening up to the public. Guitar Center will also present Winter Music Conference’s official opening party on Monday, March 16.

Faena Forum Guitar CenterGuitar Center will also partner with the 10th Annual Miami Music Week’s new Oasis at the Miami Generator just steps away from the main hub of WMC. The MMW Oasis is a 5-day industry retreat taking place from March 16-20, hosting exclusive pool parties, label showcases, an artist gifting and media lounge, workshops, yoga, daytime barbecues, and more. The MMW Oasis will be open to WMC badge holders and by invitation only.

Jeannine Davis D’Addario, Guitar Center’s Chief Marketing and Communications Officer, says, “We are excited to partner with both the Winter Music Conference and Miami Music Week this year. As a resource for electronic music artists, we are thrilled to debut the industry’s top DJ music production equipment and software, all week at the leading conference in the electronic music industry in Miami, to producers, artists, and music fans.”

David Ireland, Executive Director for Winter Music Conference, says, “We are extremely excited to be working with Guitar Center for the 35th edition of the WMC and the 10th year of MMW. Our badge holders will be getting exclusive access to some of the best new DJ and production gear on the market along with cutting edge educational programming and events with some of today’s most exciting talent. This partnership will provide a one-of-a-kind experience for our attendees that perfectly reflects the new vision of the Winter Music Conference.”

In addition, for the first time ever, Guitar Center will provide a local DJ equipment and production rental service, allowing venues, promoters, and artists to rent gear from Guitar Center’s South Florida locations in Hallandale Beach and South Miami.

To manage event attendance and data retention, Guitar Center has partnered with leading global ticketing company See Tickets to power RSVP and ticketing for Guitar Center’s experiential activations and weeklong sponsored events and showcases.

Guitar Center’s overall program in Miami is developed by North American entertainment marketing & PR firm UG Strategies, and in addition to managing all experiential and sponsorship activations, UGS will lead artist relations, creative direction, and publicity for the brand.

Pick up your badges for another incredible Winter Music Conference here.


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Testimonials

Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community. All throughout the 90s I was often getting written about by various high profile mags and websites for having contributed to help break many artists, DJs, producers and remixers. WMC enabled me to bring many top industry people together all under one roof, especially at Groove Jet, where house music officially met Techno in my sets and it’s all been uphill since…TBC


Danny Tenaglia

DJ, Producer

Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.


Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.


Daniel Glass

Glassnote Records

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!


Patrick Moxey

Ultra Music

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.


Carl Cox

DJ/Intec Records