Shure, Mixcloud Launch Shure24 To Highlight People “Pushing Limits Of Contemporary Audio Culture

Thursday, October 24th, 2019 |

Mixcloud has teamed up with Shure to launch a new series highlighting artists who are “pushing the limits of contemporary audio culture.” Titled Shure24, the collection of creators is being chosen by Holly Herndon, James Lavelle, Santigold and Yuri Suzuki. They are tasked with nominating people who are “shaping the sonic cultural landscape in 2020, including producers, podcasters, radio hosts, engineers, and field recordists.”

“Shure24 is such a cool project in that it offers a much-needed platform to shine some light on new and up-and-coming artists, which is important nowadays because the market is so flooded with constant releases by endless artists,” commented Santigold. “As an artist, I know how great it feels to know that other artists appreciate your work and what powerful encouragement that can be.”

James Lavelle has nominated Skinny Pelembe, Hannah Brodrick, Shy One, Miink, Fran Lobo and Ailbhe Mairead. Holly Herndon’s picks include the New Models podcast, Debit, Hibotep, Jules Gimbrone, Bergsonist and Chal Ravens.


Santigold selected Channel Tres, Choker, Velvet Negroni, Two Fresh Beats, Maggie Andrew and Freshie. Yuri Suzuki selected Miyu Hosoi, Kyoka, C’est Qui, Counterpoint, Lullatone and Otoboke Beaver.

All 24 nominees are eligible for the Audience Choice Awards, where the public is encouraged to vote on their favorite. The top four individuals with the most votes will receive a mentoring session with one of the curators and the opportunity to create a podcast detailing their personal story. There are prizes for those who don’t win. Each artist selected on this list will receive a tailored package of Shure gear.

“There’s never before been a definitive platform that celebrates and cultivates creators from across the audio world. We at Mixcloud exist to amplify culture and communities globally. The time is ripe for us to be joining forces with Shure to launch this new platform for the next generation of creators,” said Kazim Rashid, Creative Director at Mixcloud.

Get more information and vote on the Shure24 website.

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Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.

Matt Colon

Director, North America - YM&U Music

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.

Tommie Sunshine

Producer/DJ/Activist/Netflix Host

Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community. All throughout the 90s I was often getting written about by various high profile mags and websites for having contributed to help break many artists, DJs, producers and remixers. WMC enabled me to bring many top industry people together all under one roof, especially at Groove Jet, where house music officially met Techno in my sets and it’s all been uphill since…TBC

Danny Tenaglia

DJ, Producer

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.

Louie Vega

DJ/Vega Records

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder