Shure, Mixcloud Launch Shure24 To Highlight People “Pushing Limits Of Contemporary Audio Culture

Thursday, October 24th, 2019 |

Mixcloud has teamed up with Shure to launch a new series highlighting artists who are “pushing the limits of contemporary audio culture.” Titled Shure24, the collection of creators is being chosen by Holly Herndon, James Lavelle, Santigold and Yuri Suzuki. They are tasked with nominating people who are “shaping the sonic cultural landscape in 2020, including producers, podcasters, radio hosts, engineers, and field recordists.”

“Shure24 is such a cool project in that it offers a much-needed platform to shine some light on new and up-and-coming artists, which is important nowadays because the market is so flooded with constant releases by endless artists,” commented Santigold. “As an artist, I know how great it feels to know that other artists appreciate your work and what powerful encouragement that can be.”

James Lavelle has nominated Skinny Pelembe, Hannah Brodrick, Shy One, Miink, Fran Lobo and Ailbhe Mairead. Holly Herndon’s picks include the New Models podcast, Debit, Hibotep, Jules Gimbrone, Bergsonist and Chal Ravens.


Santigold selected Channel Tres, Choker, Velvet Negroni, Two Fresh Beats, Maggie Andrew and Freshie. Yuri Suzuki selected Miyu Hosoi, Kyoka, C’est Qui, Counterpoint, Lullatone and Otoboke Beaver.

All 24 nominees are eligible for the Audience Choice Awards, where the public is encouraged to vote on their favorite. The top four individuals with the most votes will receive a mentoring session with one of the curators and the opportunity to create a podcast detailing their personal story. There are prizes for those who don’t win. Each artist selected on this list will receive a tailored package of Shure gear.

“There’s never before been a definitive platform that celebrates and cultivates creators from across the audio world. We at Mixcloud exist to amplify culture and communities globally. The time is ripe for us to be joining forces with Shure to launch this new platform for the next generation of creators,” said Kazim Rashid, Creative Director at Mixcloud.

Get more information and vote on the Shure24 website.

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I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!

Patrick Moxey

Ultra Music

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.

Carl Cox

DJ/Intec Records

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.

Tommie Sunshine

Producer/DJ/Activist/Netflix Host

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.

Louie Vega

DJ/Vega Records

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”