5 Music Industry Newsletters Worth Reading


Friday, February 1st, 2019 |

For many insiders, music industry newsletters — email campaigns catered to music industry news, analysis, and content — have become the go-to source for all things related to the biz. In today’s oversaturated media and entertainment market, consumers are overwhelmed by content and choice: Instagram feeds overflowing with selfies and food pics, political Facebook rants, and pointless tweets.

Email newsletters, and email marketing campaigns in general, help cut through the noise, providing a direct-to-consumer method of contact for artists, labels, event promoters, and festival producers alike. Think of an email newsletter less like a sales pitch and more like a playlist: a curated piece or collection of content containing the best, most relevant information for you and your base. The good ones will keep you up to date with all the latest news and developments. The really good ones will enhance your understanding of the overall music industry and maybe even change your perspective on key issues.

Much like your social media feeds, the internet is littered with newsletters attempting to report and comment on the biz. Here, we’ve gathered the five music industry newsletters worth reading.

While you’re eat it, make sure to subscribe to our very own newsletter for all the latest news regarding WMC 2019, including information on panels and panelists, schedules, and other updates.

WMC 2019 takes place Monday, March 25, through Thursday, March 28, at the Faena Forum in the Faena District in Miami Beach, FL.

WMC 2019 Industry and Access badges and registration are now available.

Penny Fractions

Launched in late 2017, Penny Fractions, a weekly newsletter from journalist David Turner, analyses the music streaming business and contextualizes the ever-changing digital music industry as a whole. As a journalist, Turner has reported on major industry trends and scenes, including the rise of tropical house and the SoundCloud rap revolution for Rolling Stone and the explosion of hit-making YouTube channels in dance music for Thump (Vice). He’s also discussed Spotify’s dominance in the music-streaming market, and the issues that come along with it, on the New York TimesPopcast podcast. Which is all to say, when it comes to the streaming industry, Turner is a pro. He extends that knowledge via Penny Fractions, where he’s covered topics like the music industry’s longstanding struggles with streaming; Spotify’s expansion into India; and YouTube’s content ID system. The ever-evolving music industry is vast and complex, always moving a million miles a minute, so having a newsletter specifically dedicated to the rise of the streaming market will help keep you abreast and ahead of the game.

Subscribe to Penny Fractions, and for extra brownie points, contribute to Turner’s Patreon campaign.

Deep Cuts

In her Deep Cuts newsletter, Amber Horsburgh, a music marketer at Downtown Records, highlights the most innovative campaigns making the rounds in music and also includes free, useful resources. It’s a great source for inspiration for anyone looking for unique, effective examples of music strategy and marketing. Horsburgh is also behind the recently launched Deep Cutters Awards, which honor the most creative marketing campaigns and strategies in the music industry. More than awards, Deep Cutters offers an inside look at the companies and teams behind some truly innovative ideas in music and artist marketing, strategy, and promotion.

Subscribe to Deep Cuts.

Artist Managers Connect 

Born out of a private Facebook group of the same name, Artist Managers Connect is a Sunday weekly newsletter that compiles the most relevant news and in-depth features aimed at educating the modern-day manager. The original AMC group, which digitally connects artist managers around the world, prides itself in sharing knowledge, advice, and opportunities to its more than 4,500 members; its email newsletter is an extension of that knowledge network. Best of all, the AMC newsletter is simple: no analysis, no opinions, just straight up worthy news and must-read features delivered straight to your inbox.

Subscribe to Artist Managers Connect, and join the Facebook group.

Music Business Worldwide

Founded by music industry analyst and commentator Tim Ingham in 2015, London-based website Music Business Worldwide (MBW) is one of the leading music industry outlets around. Unlike many other American-focused outlets, MBW provides industry news and insights with a global focus, allowing readers an inside look at what’s happening around the world in real time. In addition to its subscription-based quarterly print magazine, Music Business UK, MBW operates a comprehensive email newsletter that compiles the biggest news and stories of the day. For anyone looking to break into the biz or planning their next big move, MBW sends out a Tuesday weekly email newsletter containing the hottest and latest job opportunities in the biz; they’ve got a job directory on the website, too.

Subscribe to Music Business Worldwide.

Lefsetz Letter 

In many ways, music industry analyst and critic Bob Lefsetz is the godfather of music industry newsletters. His Lefsetz Letter, which has been around for more than 25 years, first as a print publication and now living as a newsletter and blog, is one of the first music industry newsletters ever. Thus, Lefsetz’s claim of being the “first in music analysis” is fitting: He’s been around longer than most industry critics and is usually the first in line to analyze the day’s topics, which include takes spanning everything from Netflix’s hit-making power to current American politics. A known rabble-rouser, Lefsetz often holds controversial viewpoints about the industry and general pop culture, so heed warning.

Subscribe to Lefsetz Letter, and catch him on his newly launched weekly radio talk show, Lefsetz Live!, on SiriusXM.


Testimonials

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.


Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

“Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”


Kaskade

DJ/Producer

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.


Matt Colon

Partner/founder, Deckstar Artist Management

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.


Tommie Sunshine

Producer/DJ/Activist/Netflix Host

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