Does Your Email Marketing Campaign Click with Fans?


Tuesday, December 18th, 2018 |

Sending email is easy but sending something that clicks with fans requires thought. You really should be asking yourself how what you’re doing stacks up to the competition. Marketing trends come and go, but email marketing doesn’t seem to be fading away and that’s because of the simple fact that a well-crafted message can have a big impact on sales.

If your email inbox looks anything like ours, it’s flooded on a daily basis with a barrage of automated email newsletters. More often than not we find ourselves selecting all and dumping in the trash—or unsubscribing all together. Busy inboxes are hard to cut through, but once in a rare while we’ll see one that not only makes us want to read it, we click through, share it and recommend that friends check it out as well.

For artists and musicians, email marketing can be a tricky beast. When evaluating whether your email marketing is successful, it often helps to know what’s typical. Born out of a survey conducted by Emma and Eventbrite; polling 377 event creators from events of all types and sizes, author Lane Harbin uses the data gathered and provides some key benchmarks that can help you better assess the success of your campaign.

Event email benchmark #1: How many people open your email
Open rate is a measure of how many people open each email you send. For event creators, the average open rate is 21 to 30%. That means for every email sent, somewhere around a quarter of the recipients actually open it. If your open rate typically falls in that range, you’re not alone.

Of course, you don’t want to just meet the average…you want to exceed it. Here are a few best practices we recommend for improving open rate:

  • Take a look at your subject line. It is interesting and engaging enough to motivate people to open the email?
  • Think about who your email is coming from. For certain types of events, it might make sense for a human being to be the sender.
  • A/B test anything you can, not just the subject line and sender, but the day and time you send, the email copy, and whether or not you include images. A/B testing is the only real way to know which option inspires opens.

You can read the rest of the article via Hypebot here.


Testimonials

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.


Matt Colon

Partner/founder, Deckstar Artist Management

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.


Tommie Sunshine

Producer/DJ/Activist/Netflix Host

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.


Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

“Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”


Kaskade

DJ/Producer

WMC // Access

The ultimate electronic music culture experience

Register Learn More

WMC // Industry

A central location for industry professionals

Register Learn More

WMC // Access


Featuring panels with industry experts, education sessions, industry mentorship programs, the latest DJ/production gear, photography exhibition, festival camping and outdoor gear, pop-up record store and more. Ideal for those looking to start their career in the music industry or just take a deeper dive into Miami Music Week.

Register

WMC // Industry


The ultimate business hub for the music, education, tech, and lifestyle industries. This specialized segment provides working professionals the ultimate environment to get work done, forge new relationships, streamline meetings, learn from industry experts and relax with colleagues. WMC is bringing business back to Miami Music Week like never before.

Register