Does Your Email Marketing Campaign Click with Fans?

Tuesday, December 18th, 2018 |

Sending email is easy but sending something that clicks with fans requires thought. You really should be asking yourself how what you’re doing stacks up to the competition. Marketing trends come and go, but email marketing doesn’t seem to be fading away and that’s because of the simple fact that a well-crafted message can have a big impact on sales.

If your email inbox looks anything like ours, it’s flooded on a daily basis with a barrage of automated email newsletters. More often than not we find ourselves selecting all and dumping in the trash—or unsubscribing all together. Busy inboxes are hard to cut through, but once in a rare while we’ll see one that not only makes us want to read it, we click through, share it and recommend that friends check it out as well.

For artists and musicians, email marketing can be a tricky beast. When evaluating whether your email marketing is successful, it often helps to know what’s typical. Born out of a survey conducted by Emma and Eventbrite; polling 377 event creators from events of all types and sizes, author Lane Harbin uses the data gathered and provides some key benchmarks that can help you better assess the success of your campaign.

Event email benchmark #1: How many people open your email
Open rate is a measure of how many people open each email you send. For event creators, the average open rate is 21 to 30%. That means for every email sent, somewhere around a quarter of the recipients actually open it. If your open rate typically falls in that range, you’re not alone.

Of course, you don’t want to just meet the average…you want to exceed it. Here are a few best practices we recommend for improving open rate:

  • Take a look at your subject line. It is interesting and engaging enough to motivate people to open the email?
  • Think about who your email is coming from. For certain types of events, it might make sense for a human being to be the sender.
  • A/B test anything you can, not just the subject line and sender, but the day and time you send, the email copy, and whether or not you include images. A/B testing is the only real way to know which option inspires opens.

You can read the rest of the article via Hypebot here.

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The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder

Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community. All throughout the 90s I was often getting written about by various high profile mags and websites for having contributed to help break many artists, DJs, producers and remixers. WMC enabled me to bring many top industry people together all under one roof, especially at Groove Jet, where house music officially met Techno in my sets and it’s all been uphill since…TBC

Danny Tenaglia

DJ, Producer

Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.

Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!

Patrick Moxey

Ultra Music