Music Gear Company Interview: Pioneer DJ


Friday, February 28th, 2020 |

Winter Music Conference is just around the corner and with it will be the opportunity to test, view and interact with the leading gear companies in music. On hand will be the likes of Pioneer DJ, Eventide, Arturia, Novation, Denon DJ, Allen & Heath, IK Multimedia and others. This experience could help boost your production and DJing with practice and advice from company product specialists. If you are in the market for new gear, these companies will likely be at the top of your list and the ability to test these out and get questions answered ahead of time is invaluable. We are doing short Q&As with many of the companies that will be showing their gear at WMC 2020 and we start today with iconic hardware company Pioneer DJ.

Pioneer DJ is a company that needs little introduction. The standard for most DJ equipment, their CDJs are used in clubs around the world. They also deliver world-class mixers, headphones and other DJ-oriented products. Badge holders will have the chance to test out their new gear at WMC, including the incredibly powerful new DJM-V10 mixer.

Read more about the gear at WMC and get your badges now.

Winter Music Conference will return to The Faena Forum in Miami Beach on March 16-19 to celebrate 35 years.

We chat with Ryan Andrew Roth, Pioneer DJ Marketing Specialist, about what badge holders should expect from Pioneer at WMC 2020.

  1. What can attendees expect to see from you at this year’s WMC? Are there any fresh new pieces of gear from the NAMM show that will be making their public debut?

We love talking tech with the attendees of WMC! This year, Pioneer DJ will be on-site with gear stations, a tech seminar, and a hands-on workshop. WMC 2020 will be special because we are bringing along our new DJM-V10, 6-channel mixer. We know a lot of artists in the Miami area are into techno and house, so this unit will be right in their wheelhouse. If you saw the DJM-V10 announced at NAMM 2020 but haven’t had the chance to play with one, you will have the opportunity to experiment for yourself at WMC. Don’t be a stranger and come press some buttons with us.

  1. Tell us a little bit about the brand’s history and connection with the electronic music scene?

Pioneer DJ spun off from Pioneer Corporation in 2015 and with our commitment to further growth, was recently renamed to AlphaTheta Corporation in 2019. AlphaTheta made history with the legendary CDJ-500 back in 1994 and hasn’t slowed down since! Our continued goal is “to innovate, inspire, and entertain.” Thus, we aim to be the number one company in creating music entertainment culture by understanding the customer’s needs. We also manufacture music production gear through our TORAIZ line and develop Pro Audio speakers via our Pioneer Professional Audio brand. Our roots run deep within the electronic music scene and we are always happy to see our products proudly displayed throughout Miami Music Week, Ultra, and WMC.

  1. Will you have any special deals, promotional goodies or other unique experiences for WMC attendees?

Guitar Center will be selling Pioneer DJ gear at WMC 2020, so make sure you drop by, say hello, and buy yourself some new gear! Also, our Pioneer DJ booth will have swag available while supplies last.

  1. Where can our readers and attendees find out more about your gear and where to purchase it?

Check Out the Pioneer DJ Website For More Product Information


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Testimonials

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.


Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.


Matt Colon

Director, North America - YM&U Music

Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.


Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!


Patrick Moxey

Ultra Music

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.


Carl Cox

DJ/Intec Records