Do Insta Albums Equal Insta Money?

Thursday, November 8th, 2018 |

The journey to reaching fans, creating hype and making money off your music has many roads. It might sound counterintuitive, but you can in fact make money by giving away something for free. A real-world example: Costco’s reliance on giveaways to drive revenue, profiled in a 2014 Atlantic article—pizza sales increased 600 percent following in-store freebies. Music snippets delivered right to your digital doorstep, kindly dropped into timelines, adheres to the same psychology, just as free mixtape downloads helped launch dozens of rap careers not long ago.

Instagram’s founders might have never envisioned their photo-sharing app becoming one of music’s most crucial cornerstones, but evolution isn’t a wholly predictable science. Perhaps no artist alive deserves more recognition for embracing the platform for music distribution than Tierra Whack, an impossibly talented hip-hop artist who uploaded every second of the 15 one-minute tracks comprising her debut album, Whack World, to her IG feed. Is she getting paid? Not directly. Does it matter? Yes and no.

Read the AWAL article, Insta-Albums: It Pays To Be Social (Sort Of) here.

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WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.

Tommie Sunshine

Producer/DJ/Activist/Netflix Host

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.

Matt Colon

Director, North America - YM&U Music

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.

Carl Cox

DJ/Intec Records

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder