Do Insta Albums Equal Insta Money?

Thursday, November 8th, 2018 |

The journey to reaching fans, creating hype and making money off your music has many roads. It might sound counterintuitive, but you can in fact make money by giving away something for free. A real-world example: Costco’s reliance on giveaways to drive revenue, profiled in a 2014 Atlantic article—pizza sales increased 600 percent following in-store freebies. Music snippets delivered right to your digital doorstep, kindly dropped into timelines, adheres to the same psychology, just as free mixtape downloads helped launch dozens of rap careers not long ago.

Instagram’s founders might have never envisioned their photo-sharing app becoming one of music’s most crucial cornerstones, but evolution isn’t a wholly predictable science. Perhaps no artist alive deserves more recognition for embracing the platform for music distribution than Tierra Whack, an impossibly talented hip-hop artist who uploaded every second of the 15 one-minute tracks comprising her debut album, Whack World, to her IG feed. Is she getting paid? Not directly. Does it matter? Yes and no.

Read the AWAL article, Insta-Albums: It Pays To Be Social (Sort Of) here.

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I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!

Patrick Moxey

Ultra Music

Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.

Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.

Matt Colon

Director, North America - YM&U Music

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.

Daniel Glass

Glassnote Records