Do Insta Albums Equal Insta Money?

Thursday, November 8th, 2018 |

The journey to reaching fans, creating hype and making money off your music has many roads. It might sound counterintuitive, but you can in fact make money by giving away something for free. A real-world example: Costco’s reliance on giveaways to drive revenue, profiled in a 2014 Atlantic article—pizza sales increased 600 percent following in-store freebies. Music snippets delivered right to your digital doorstep, kindly dropped into timelines, adheres to the same psychology, just as free mixtape downloads helped launch dozens of rap careers not long ago.

Instagram’s founders might have never envisioned their photo-sharing app becoming one of music’s most crucial cornerstones, but evolution isn’t a wholly predictable science. Perhaps no artist alive deserves more recognition for embracing the platform for music distribution than Tierra Whack, an impossibly talented hip-hop artist who uploaded every second of the 15 one-minute tracks comprising her debut album, Whack World, to her IG feed. Is she getting paid? Not directly. Does it matter? Yes and no.

Read the AWAL article, Insta-Albums: It Pays To Be Social (Sort Of) here.

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The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.

Tommie Sunshine

Producer/DJ/Activist/Netflix Host

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”



I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.

Daniel Glass

Glassnote Records

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records