Tyler “Ninja” Blevins on Ninjawerks: “Another Big Step Towards Bridging the Gap Between Music Artists and Gamers”
Gaming has been past time for a long time, but its influence in today’s sonically immersive world of dance music has never been stronger. Mixmag published a nice piece last year outlining how video games are influencing a generation electronic music innovators.
Helping to bring these worlds even closer together, Astralwerks announced at TwitchCon in San Jose, CA, their partnership with Ninja, the world’s biggest gamer. The project is called Ninjawerks and will be available in digital, CD and vinyl formats. Expect songs and other content to be launched in the weeks ahead, including a wide range of merchandise, Ninjawerks accessories and original artwork.
“I’m stoked about this project, first because I truly love the music, but also because I think this is another big step towards bridging the gap between music artists and gamers,” said Ninja. “Our worlds keep getting more and more connected, and this feels like the next step — hopefully this can become the soundtrack to gaming. It’s also amazing to partner with Astralwerks and Capitol Music Group, because they bring so much credibility to the album. I mean. Come on. Get your ears ready.”
Astralwerks General Manager Toby Andrews added, “Partnering with Ninja and taking our first step into the gaming world simultaneously as a label is an extremely exciting proposition, and we couldn’t be happier to be announcing Ninjawerks. Working with Ninja and his team at Loaded to curate and conceptualize the album and the coming campaign has been remarkable. Through the hard work and dedication of a lot of people, it’s great to see this project come to life and expand the possibilities of what we can offer artists.”