Fanbase Wants To Reward You For Contributing

Thursday, October 25th, 2018 |

Blockchain has promised to solve problems and change the world since its birth in 2008. It definitely has the potential to be more than a disrupter—it can fundamentally change the way the world spins. And chances are it will. The technology is being explored by businesses focused on everything from politics, gambling, counterfeit drugs and even the global refugee crisis. It’s bigger than contracts, transactions and record keeping. But how quickly it seeps into our lives depends on us—me, you, everyone. And that’s kinda the rub. Significant change like this happens gradually, and that’s because the idea of blockchain still seems like a novelty to many—and it’s definitely a complex idea to wrap your head around. The good news is that it has been moving forward at a slow and steady pace.

The music industry has a lot to gain from this technology… Blockchain startup Fanbase is looking to change the way traditional social-media marketing for music is done. Individualized artist-branded tokens are what drives the business model. When a fan buys a token, a portion of the funds get deposited to the artist’s account. Which can be very disruptive considering the fact that many DJs and producers on top of the game today have more powerful brands than the labels releasing their music. It’s not a crazy leap to envision a scenario where labels get cut of the process like a lot of other intermediary “middlemen” will surely fall victim too as cryptocurrency and blockchain technology move past the novelty stage and adopted by the masses. We are just about there…

Speaking with Music Ally, Fanbase advisor Scott Cohen had this to say:

“I believe that the existing social media platforms are less effective for the things that we want to do in the music industry,” he says. “Running campaigns on Twitter, Facebook and Instagram just isn’t that effective anymore. It’s not that we don’t do them; it’s that we’re just not seeing the results. People aren’t there solely for [music] and you are interrupting them to ask him to come to a gig, stream a song or buy a piece of vinyl…

In a tokenized environment, people who are contributing to the network are rewarded,” he says of the core thrust of Fanbase. “That contribution can happen in any number of ways. It could be just spending time on there, it could be helping other people, reviewing stuff, sharing stuff. And the tokens could be redeemed for any number of things. What happens is that the people who use the network and contribute to it get those rewards. In the simplest way, it could be things like merchandise and exclusives; but the tokens could be redeemed for anything moving forward.”

Get the latest news and updates.



Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community. All throughout the 90s I was often getting written about by various high profile mags and websites for having contributed to help break many artists, DJs, producers and remixers. WMC enabled me to bring many top industry people together all under one roof, especially at Groove Jet, where house music officially met Techno in my sets and it’s all been uphill since…TBC

Danny Tenaglia

DJ, Producer

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.

Louie Vega

DJ/Vega Records

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!

Patrick Moxey

Ultra Music