Fanbase Wants To Reward You For Contributing

Thursday, October 25th, 2018 |

Blockchain has promised to solve problems and change the world since its birth in 2008. It definitely has the potential to be more than a disrupter—it can fundamentally change the way the world spins. And chances are it will. The technology is being explored by businesses focused on everything from politics, gambling, counterfeit drugs and even the global refugee crisis. It’s bigger than contracts, transactions and record keeping. But how quickly it seeps into our lives depends on us—me, you, everyone. And that’s kinda the rub. Significant change like this happens gradually, and that’s because the idea of blockchain still seems like a novelty to many—and it’s definitely a complex idea to wrap your head around. The good news is that it has been moving forward at a slow and steady pace.

The music industry has a lot to gain from this technology… Blockchain startup Fanbase is looking to change the way traditional social-media marketing for music is done. Individualized artist-branded tokens are what drives the business model. When a fan buys a token, a portion of the funds get deposited to the artist’s account. Which can be very disruptive considering the fact that many DJs and producers on top of the game today have more powerful brands than the labels releasing their music. It’s not a crazy leap to envision a scenario where labels get cut of the process like a lot of other intermediary “middlemen” will surely fall victim too as cryptocurrency and blockchain technology move past the novelty stage and adopted by the masses. We are just about there…

Speaking with Music Ally, Fanbase advisor Scott Cohen had this to say:

“I believe that the existing social media platforms are less effective for the things that we want to do in the music industry,” he says. “Running campaigns on Twitter, Facebook and Instagram just isn’t that effective anymore. It’s not that we don’t do them; it’s that we’re just not seeing the results. People aren’t there solely for [music] and you are interrupting them to ask him to come to a gig, stream a song or buy a piece of vinyl…

In a tokenized environment, people who are contributing to the network are rewarded,” he says of the core thrust of Fanbase. “That contribution can happen in any number of ways. It could be just spending time on there, it could be helping other people, reviewing stuff, sharing stuff. And the tokens could be redeemed for any number of things. What happens is that the people who use the network and contribute to it get those rewards. In the simplest way, it could be things like merchandise and exclusives; but the tokens could be redeemed for anything moving forward.”

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Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.

Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.

Tommie Sunshine

Producer/DJ/Activist/Netflix Host

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.

Matt Colon

Director, North America - YM&U Music

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”



I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.

Daniel Glass

Glassnote Records