Spotify Now Has 113 Million Subscribers, Up 30 % From Last Year

Friday, November 1st, 2019 |

Earlier this week, Spotify shared its Q3 financials with investors and the public. However in the report, how users are growing was the most interesting look into the business and growth of Spotify.

The platform grew to 113 million users at the end of September, up from 108 paying subscribers back at the end of June. Its premium subscribers were up 31% year on year, which shows some impressive growth for paying customers according to Music Business Worldwide.

There was also growth in total monthly active users. The total MAUs were up 7% quarter to quarter to 248 million from 232 million. The number was also up 30% year on year from 191 million. The ad-supported monthly active users are also growing quite a bit. It is up 29% year on year from 109 million to 141 million. They are up 9% from last quarter rising from 129 million.

With the financials, Spotify’s revenue grew 28% year on year from €1.35 billion to €1.73 billion. The company posted a quarterly operating profit in Q3 of €54 million.

Most of the money comes from premium subscribers, which clocked in at €1.56 billion, up 29% YoY. The average amount users paid per subscription is just €4.67 with the amount of people on family plans, free trials etc.

“For the 8th consecutive quarter, free cash flow was positive. We continue to see exponential growth in podcast hours streamed (up approximately 39% Q/Q) and early indications that podcast engagement is driving a virtuous cycle of increased overall engagement and significantly increased conversion of free to paid users.

“The correlations in our data sets are clearly apparent. We are working to prove causality. Overall, the business is performing strongly.”


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Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.

Matt Colon

Director, North America - YM&U Music

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.

Louie Vega

DJ/Vega Records

Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.

Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community. All throughout the 90s I was often getting written about by various high profile mags and websites for having contributed to help break many artists, DJs, producers and remixers. WMC enabled me to bring many top industry people together all under one roof, especially at Groove Jet, where house music officially met Techno in my sets and it’s all been uphill since…TBC

Danny Tenaglia

DJ, Producer