Labels Will Be Able To Pay Spotify To Promote Their Artists

Wednesday, October 30th, 2019 |

Spotify announced a big change in the past week that will allow record labels to pay to promote their artists on the streaming service.

The new feature was teased back in July according to Music Business Worldwide, but now is beginning to test it.

The feature will allow labels to pay to promote their artists on Spotify in a few ways. The new “Paid for You” feature is based on your music taste according to Spotify.

“We personalize these new album recommendations based on your listening taste, combined with human curation,” explains Spotify with a new blog post. “With an upcoming test we’re running in the US, we’re giving artists and their teams the ability to directly tap into this process and connect with the fans that care most about their music.”

Spotify Push Ad Promotion label Gif The recommendations will appear for both free and Premium users, so premium users will still be served these. However, premium users will be able to turn them off if they like.

“In this test, we will let artist teams pay to sponsor these recommendations, giving them the power to tell their listeners on Spotify—across both our Free and Premium tiers—about their latest release,” explains Spotify. “You’ll now hear from a wider range of artists, which means you’re less likely to miss out on new releases from your favorites.”

This is only a test for now in the US. These types of pop ups already appear at the top of your app, but now Spotify is allowing labels to pay to get placement in them. The “Brand New Music For You” will appear as a visual pop up ad. With the curation element of these pop ups, it may not change too much what users are seeing if labels can afford the promo. This will also help Spotify make some more money as it works towards consistent profitability.

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Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.

Louie Vega

DJ/Vega Records

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.

Matt Colon

Director, North America - YM&U Music

Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.

Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”



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Beatport, Co-Founder