77% of US Internet Users Above Age Of 13 Streaming Music

Friday, September 27th, 2019 |

If you didn’t already know that streaming was the ubiquitous form of music consumption already, there is a new study to confirm it. A new study by MusicWatch, as seen by Billboard, shows that 77% of the US population over the age of 13 streamed music in the second quarter of 2019. In total that is 183 million people.

The facts around this are staggering. This 77% consumption is a 13% increase from the same time last year. Even better for services and artists, 125 million of those who are streaming, use paid streaming subscription services. The per-stream payouts on subscription streams are higher than those from just ad-supported streams. However, only 68 million of those are personally paying, which could mean there are those using family plans or on trials. This is still a 21% increase from 56 million six months prior.

YouTube is the biggest streaming service. It has a 30% share of the 183 million, followed by Spotify at 24% and Pandora at 17%. Apple Music and Amazon Music each account for 6%.

Paid subscriptions tell an interesting story. 39% of paid streamers use Spotify Premium. Amazon and Apple account for 17% of those premium users.

Another important takeaway is how many users have smart speakers. 40% of the internet population of 13 claim to use the devices. 100 million people are expected to use them this year.

As a result in the rise of streaming, radio has taken a hit. The share of music listening used to be about equal, but now streaming accounts for 39% of listening hours and FM/AM listening is just 16%. Vinyl is still only 2%.

If your music isn’t on streaming services, you are missing out on hundreds of millions of customers who might hear your music and potentially attend a gig or buy merch.

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I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!

Patrick Moxey

Ultra Music

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”



The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.

Louie Vega

DJ/Vega Records