77% of US Internet Users Above Age Of 13 Streaming Music

Friday, September 27th, 2019 |

If you didn’t already know that streaming was the ubiquitous form of music consumption already, there is a new study to confirm it. A new study by MusicWatch, as seen by Billboard, shows that 77% of the US population over the age of 13 streamed music in the second quarter of 2019. In total that is 183 million people.

The facts around this are staggering. This 77% consumption is a 13% increase from the same time last year. Even better for services and artists, 125 million of those who are streaming, use paid streaming subscription services. The per-stream payouts on subscription streams are higher than those from just ad-supported streams. However, only 68 million of those are personally paying, which could mean there are those using family plans or on trials. This is still a 21% increase from 56 million six months prior.

YouTube is the biggest streaming service. It has a 30% share of the 183 million, followed by Spotify at 24% and Pandora at 17%. Apple Music and Amazon Music each account for 6%.

Paid subscriptions tell an interesting story. 39% of paid streamers use Spotify Premium. Amazon and Apple account for 17% of those premium users.

Another important takeaway is how many users have smart speakers. 40% of the internet population of 13 claim to use the devices. 100 million people are expected to use them this year.

As a result in the rise of streaming, radio has taken a hit. The share of music listening used to be about equal, but now streaming accounts for 39% of listening hours and FM/AM listening is just 16%. Vinyl is still only 2%.

If your music isn’t on streaming services, you are missing out on hundreds of millions of customers who might hear your music and potentially attend a gig or buy merch.

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Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.

Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.

Tommie Sunshine

Producer/DJ/Activist/Netflix Host

Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community. All throughout the 90s I was often getting written about by various high profile mags and websites for having contributed to help break many artists, DJs, producers and remixers. WMC enabled me to bring many top industry people together all under one roof, especially at Groove Jet, where house music officially met Techno in my sets and it’s all been uphill since…TBC

Danny Tenaglia

DJ, Producer

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”