77% of US Internet Users Above Age Of 13 Streaming Music

Friday, September 27th, 2019 |

If you didn’t already know that streaming was the ubiquitous form of music consumption already, there is a new study to confirm it. A new study by MusicWatch, as seen by Billboard, shows that 77% of the US population over the age of 13 streamed music in the second quarter of 2019. In total that is 183 million people.

The facts around this are staggering. This 77% consumption is a 13% increase from the same time last year. Even better for services and artists, 125 million of those who are streaming, use paid streaming subscription services. The per-stream payouts on subscription streams are higher than those from just ad-supported streams. However, only 68 million of those are personally paying, which could mean there are those using family plans or on trials. This is still a 21% increase from 56 million six months prior.

YouTube is the biggest streaming service. It has a 30% share of the 183 million, followed by Spotify at 24% and Pandora at 17%. Apple Music and Amazon Music each account for 6%.

Paid subscriptions tell an interesting story. 39% of paid streamers use Spotify Premium. Amazon and Apple account for 17% of those premium users.

Another important takeaway is how many users have smart speakers. 40% of the internet population of 13 claim to use the devices. 100 million people are expected to use them this year.

As a result in the rise of streaming, radio has taken a hit. The share of music listening used to be about equal, but now streaming accounts for 39% of listening hours and FM/AM listening is just 16%. Vinyl is still only 2%.

If your music isn’t on streaming services, you are missing out on hundreds of millions of customers who might hear your music and potentially attend a gig or buy merch.

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I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.

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Glassnote Records

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Louie Vega

DJ/Vega Records

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.

Matt Colon

Director, North America - YM&U Music