What Customer Expectations Mean for the Secondary Ticketing Market


Monday, December 3rd, 2018 |

Is it possible to have a fair, trustworthy and flexible secondary ticketing market that works for all live entertainment fans? You’d hope so. You’d think so. The idea of making fans jump through hoops does’t seem smart in today’s market of convenience. Think about it like this, what can the live ticketing resale market learn from how fashion retail treats returns and building loyal customers.

The overstock supply company B Stock estimates that the value of retail returns hit $400 billion in 2017, a 53% increase from 2015. Does that mean $400 billion in losses? Not quite. The wisest of retailers are doing their best to meet the rising expectations of modern consumers to improve the customer journey, leading to long-term loyalty and sparking new monetization methods.

According to Sergey Bludov, the SVP of the Media & Entertainment Practice at DataArt, the ticketing tides are turning for the secondary market. Acknowledging that the resale market has been a problematic feature of the music industry for ages, Bludov’s argument is grounded in how today’s environment is radically different thanks to online technology revolutionizing the marketing into a multi-billion-dollar industry, with a wealth of opportunities for all who embrace the change.

You can read the full article via Hypebot here.


Get the latest news and updates.


Subscribe

Testimonials

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.


Louie Vega

DJ/Vega Records

Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community. All throughout the 90s I was often getting written about by various high profile mags and websites for having contributed to help break many artists, DJs, producers and remixers. WMC enabled me to bring many top industry people together all under one roof, especially at Groove Jet, where house music officially met Techno in my sets and it’s all been uphill since…TBC


Danny Tenaglia

DJ, Producer

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.


Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!


Patrick Moxey

Ultra Music

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”


Kaskade

DJ/Producer