What Customer Expectations Mean for the Secondary Ticketing Market


Monday, December 3rd, 2018 |

Is it possible to have a fair, trustworthy and flexible secondary ticketing market that works for all live entertainment fans? You’d hope so. You’d think so. The idea of making fans jump through hoops does’t seem smart in today’s market of convenience. Think about it like this, what can the live ticketing resale market learn from how fashion retail treats returns and building loyal customers.

The overstock supply company B Stock estimates that the value of retail returns hit $400 billion in 2017, a 53% increase from 2015. Does that mean $400 billion in losses? Not quite. The wisest of retailers are doing their best to meet the rising expectations of modern consumers to improve the customer journey, leading to long-term loyalty and sparking new monetization methods.

According to Sergey Bludov, the SVP of the Media & Entertainment Practice at DataArt, the ticketing tides are turning for the secondary market. Acknowledging that the resale market has been a problematic feature of the music industry for ages, Bludov’s argument is grounded in how today’s environment is radically different thanks to online technology revolutionizing the marketing into a multi-billion-dollar industry, with a wealth of opportunities for all who embrace the change.

You can read the full article via Hypebot here.


Get the latest news and updates.


Subscribe

Testimonials

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.


Daniel Glass

Glassnote Records

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.


Carl Cox

DJ/Intec Records

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”


Kaskade

DJ/Producer

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.


Jonas Tempel

Beatport, Co-Founder

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!


Patrick Moxey

Ultra Music