Prediction: eMarketer Says US Will See 201.5 Million Digital Audio Listeners in 2018


Monday, November 19th, 2018 |

That’s an impressive figure, indeed. eMarketer’s prediction of 201.5 million digital audio listeners equates to roughly 76.6% of internet users in America. Spotify will drive most of those numbers, mainly due to pricing incentives as they were the first in the market to offer pricing incentives, like ad free and student subscription options in 2014 and family plans, introduced in 2016.

“Spotify’s success in attracting millennials with its curated playlists and personalization has helped to position it as one of the top digital audio streaming platforms today. Yet, the intense competition it faces from players like Apple, Amazon, Google and Pandora for a market leading position cannot be over looked,” said Andrea Szasz, forecasting analyst at eMarketer.

Read the rest of eMarketer’s report here.

 


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Testimonials

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.


Jonas Tempel

Beatport, Co-Founder

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.


Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”


Kaskade

DJ/Producer

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.


Louie Vega

DJ/Vega Records

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.


Daniel Glass

Glassnote Records