Prediction: eMarketer Says US Will See 201.5 Million Digital Audio Listeners in 2018


Monday, November 19th, 2018 |

That’s an impressive figure, indeed. eMarketer’s prediction of 201.5 million digital audio listeners equates to roughly 76.6% of internet users in America. Spotify will drive most of those numbers, mainly due to pricing incentives as they were the first in the market to offer pricing incentives, like ad free and student subscription options in 2014 and family plans, introduced in 2016.

“Spotify’s success in attracting millennials with its curated playlists and personalization has helped to position it as one of the top digital audio streaming platforms today. Yet, the intense competition it faces from players like Apple, Amazon, Google and Pandora for a market leading position cannot be over looked,” said Andrea Szasz, forecasting analyst at eMarketer.

Read the rest of eMarketer’s report here.

 


Get the latest news and updates.


Subscribe

Testimonials

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!


Patrick Moxey

Ultra Music

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.


Daniel Glass

Glassnote Records

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.


Matt Colon

Director, North America - YM&U Music

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.


Tommie Sunshine

Producer/DJ/Activist/Netflix Host

Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community. All throughout the 90s I was often getting written about by various high profile mags and websites for having contributed to help break many artists, DJs, producers and remixers. WMC enabled me to bring many top industry people together all under one roof, especially at Groove Jet, where house music officially met Techno in my sets and it’s all been uphill since…TBC


Danny Tenaglia

DJ, Producer