Prediction: eMarketer Says US Will See 201.5 Million Digital Audio Listeners in 2018


Monday, November 19th, 2018 |

That’s an impressive figure, indeed. eMarketer’s prediction of 201.5 million digital audio listeners equates to roughly 76.6% of internet users in America. Spotify will drive most of those numbers, mainly due to pricing incentives as they were the first in the market to offer pricing incentives, like ad free and student subscription options in 2014 and family plans, introduced in 2016.

“Spotify’s success in attracting millennials with its curated playlists and personalization has helped to position it as one of the top digital audio streaming platforms today. Yet, the intense competition it faces from players like Apple, Amazon, Google and Pandora for a market leading position cannot be over looked,” said Andrea Szasz, forecasting analyst at eMarketer.

Read the rest of eMarketer’s report here.

 


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Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community. All throughout the 90s I was often getting written about by various high profile mags and websites for having contributed to help break many artists, DJs, producers and remixers. WMC enabled me to bring many top industry people together all under one roof, especially at Groove Jet, where house music officially met Techno in my sets and it’s all been uphill since…TBC


Danny Tenaglia

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Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”


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DJ/Producer

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Carl Cox

DJ/Intec Records

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Daniel Glass

Glassnote Records

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.


Matt Colon

Director, North America - YM&U Music