Discover Your Musical Heritage Through Your DNA


Tuesday, October 23rd, 2018 |

“… Whenever humans come together for any reason, music is there… weddings, funerals, graduation from college, men marching off to war, stadium sporting events, a night on the town, prayer, a romantic dinner, mothers rocking their infants to sleep and college students studying with music as a background… music is and was [always] part of the fabric of everyday life. Only relatively recently in our own culture, five hundred years or so ago, did a distinction arise that cut society in two, forming separate classes of music performers and music listeners. Throughout most of the world and for most of human history, music making was as natural an activity as breathing and walking, and everyone participated. Concert halls, dedicated to the performance of music, arose only in the last several centuries. Understanding why we like music and what draws us to it is therefore a window on the essence of human nature….” —Daniel Levitin, This Is Your Brain on Music

Vineet Mehra, executive vice president and chief marketing officer at Ancestry, summed up the idea behind Ancestry collaborating with Spotify pretty nicely, “How do we help people experience their culture and not just read about it? Music seemed like an obvious way to do that.”

For $99 you can have a DNA Genealogy test done by Ancestry and plug in the results to Spotify, and like magic you now have a playlist based on your DNA.


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Testimonials

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.


Matt Colon

Director, North America - YM&U Music

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.


Tommie Sunshine

Producer/DJ/Activist/Netflix Host

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.


Louie Vega

DJ/Vega Records

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.


Carl Cox

DJ/Intec Records

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.


Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records