Discover Your Musical Heritage Through Your DNA


Tuesday, October 23rd, 2018 |

“… Whenever humans come together for any reason, music is there… weddings, funerals, graduation from college, men marching off to war, stadium sporting events, a night on the town, prayer, a romantic dinner, mothers rocking their infants to sleep and college students studying with music as a background… music is and was [always] part of the fabric of everyday life. Only relatively recently in our own culture, five hundred years or so ago, did a distinction arise that cut society in two, forming separate classes of music performers and music listeners. Throughout most of the world and for most of human history, music making was as natural an activity as breathing and walking, and everyone participated. Concert halls, dedicated to the performance of music, arose only in the last several centuries. Understanding why we like music and what draws us to it is therefore a window on the essence of human nature….” —Daniel Levitin, This Is Your Brain on Music

Vineet Mehra, executive vice president and chief marketing officer at Ancestry, summed up the idea behind Ancestry collaborating with Spotify pretty nicely, “How do we help people experience their culture and not just read about it? Music seemed like an obvious way to do that.”

For $99 you can have a DNA Genealogy test done by Ancestry and plug in the results to Spotify, and like magic you now have a playlist based on your DNA.


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Testimonials

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.


Daniel Glass

Glassnote Records

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!


Patrick Moxey

Ultra Music

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.


Carl Cox

DJ/Intec Records

Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.


Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.


Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records