Amazon Music Launching Lossless, HD Streaming Option

Thursday, September 19th, 2019 |

Amazon Music has announced it is adding Hi-Res audio listening to its streaming service.

It is launching Amazon Music HD, a new tier to its music streaming options that will feature lossless audio streaming.

The new streaming options come in “high definition” and “ultra high definition.” Amazon says it has a catalog of over 50 million “high definition” songs, which it says is CD quality at 16 bits and a 44.1kHz sample rate. It has millions of songs that it calls “Ultra HD,” meaning they run at 24-bit with sample rates that range from 44.1kHz up to 192kHz.

The pricing works out to $12.99 per month for Amazon Prime members and $14.99 for non-Prime members. Other services like Tidal, Deezer and more niche competitors Qobuz and Sony Music Japan’s Mora Qualitas, all offer hi-res streaming, but usually at $19.99 per month.

Amazon is targeting the mass audience with pricing and terminology, instead of using more technical terms like lossless. Amazon is creating an enclosed music ecosystem with physical products such as the Echo and its various pricing tiers that give an advantage to Amazon Prime members. Prime members already get a limited introduction to the Amazon Music catalog for free with their membership. HD audio may help Amazon lure more of its Prime members who are subscribers to other services like Spotify and Apple Music.

Neil Young made the very bold statement about this new addition in a press release via Rolling Stone. “Earth will be changed forever when Amazon introduces high quality streaming to the masses. This will be the biggest thing to happen in music since the introduction of digital audio 40 years ago.”

Get more details on pricing and sign up via the new Amazon Music HD website. They are also offering a 90-day introductory offer to try the service for free.

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Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community. All throughout the 90s I was often getting written about by various high profile mags and websites for having contributed to help break many artists, DJs, producers and remixers. WMC enabled me to bring many top industry people together all under one roof, especially at Groove Jet, where house music officially met Techno in my sets and it’s all been uphill since…TBC

Danny Tenaglia

DJ, Producer

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.

Tommie Sunshine

Producer/DJ/Activist/Netflix Host

Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.

Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder