Parag Bhandari

Panels

• Artificial Music, Real Consequences: Ethics and Adaptation in the New Streaming Era

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  Wednesday, March 25th
  4:00 pm - 5:00 pm

Parag Bhandari is an American entrepreneur, musician, and author who sits at the intersection of music, culture, and emerging industries. As Founder/CEO of UG Strategies (UGS), Bhandari leads a boutique marketing and experiential agency that has developed campaigns for over 20-years with global brands, artists, and technologies ranging from Coldplay, André3000, Diplo, and Bruno Mars, to Asics, JetBlue Airways, Family Guy, and Guitar Center. Bhandari’s work spans artist development, live events, brand partnerships, and digital strategy—bridging creative vision with measurable business impact. A Rutgers University graduate, Parag Bhandari has spoken at industry conferences worldwide, and has been featured by global media outlets such as BBC World Business News, Forbes, Billboard, DJ Times, and The Wall Street Journal.