Parag Bhandari
UG Strategies
Founder/CEO
Panels
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Artificial Music, Real Consequences: Ethics and Adaptation in the New Streaming Era
Wednesday, March 25th
4:00 pm - 5:00 pm -
Hits Were Made Here: The Past, Present, and Future of Winter Music Conference
Thursday, March 26th
12:00 pm - 1:00 pm
Parag Bhandari is an American entrepreneur, musician, and author who sits at the intersection of music, culture, and emerging industries. As Founder/CEO of UG Strategies (UGS), Bhandari leads a boutique marketing and experiential agency that has developed campaigns for over 20-years with global brands, artists, and technologies ranging from Coldplay, André3000, Diplo, and Bruno Mars, to Asics, JetBlue Airways, Family Guy, and Guitar Center. Bhandari’s work spans artist development, live events, brand partnerships, and digital strategy—bridging creative vision with measurable business impact. A Rutgers University graduate, Parag Bhandari has spoken at industry conferences worldwide, and has been featured by global media outlets such as BBC World Business News, Forbes, Billboard, DJ Times, and The Wall Street Journal.