Holly Espinosa
SoundOn at TikTok
Partnerships
Panels
Holly works on the artist partnerships team at SoundOn at TikTok, where she partners with artists and labels distributing through SoundOn to oversee release strategy and execute impactful campaigns on the platform. Her role centers on driving discovery and growth across TikTok’s music ecosystem. Prior to SoundOn, Holly worked at Atlantic Records with the marketing and international teams, supporting global and US artist campaigns and releases.