Erik Schneider

Panels

• The Pop Up Shop – Creating Revenue, Building Brand, and Empowering Fans

  ---

Leveraging 30 years of diversified experience in the music/label/talent/events sectors, brand partnerships, experiential and digital marketing, Erik Schneider is the Founder/CEO of the Twos Group consultancy (based out of Brooklyn, NY). From his genesis as a teenage artist/DJ/producer in 1990’s Los Angeles, Erik has lived and worked in the trenches of NYC since 2001, having paid dues at a series of agencies and media companies such as Giant Step, Mixmag, Translation, MKG, Billfold and many others. Now approaching a decade as an independent operator of his own business (while supporting a plethora of other businesses, promoters, brands and agencies), Erik’s next moves include launching his own IPs and projects, while also remaining dedicated to supporting the culture – from the grassroots to the ivory towers and back down.