Abdallah El Bacha

Panels

• Fixing the Fragmented Fan: How Artists Can Finally Own Their Audience

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Abdallah is a Partner at AFTR DARK, a performance marketing agency built for the electronic music industry, nightlife, and the underground. With deep roots in the scene, he bridges cultural storytelling with data-driven performance marketing to help artists, events, and venues build authentic communities. AFTR DARK brings more than cultural fluency; the partners are senior consultants and marketers who’ve led paid media and social strategy at top global agencies, managing over $75M in annual ad spend for global brands.