A&R Pop-Up Lounge: Ultra Records

New to WMC in 2026, the A&R Pop-Up Lounge is a dedicated space exclusively for WMC badge-holders. It will host meet-and-greet sessions with participating labels. Across scheduled sessions, badge-holders will have the chance to meet label A&R representatives face-to-face, hand off USB demos directly to label teams, and start meaningful conversations with decision-makers.

We’re proud to announce an exciting selection of participating labels. The Lounge will feature globally recognised dance music labels, including Ultra Records.

Since 1995, Ultra Records has been at the forefront of dance music. Now part of Sony Music Entertainment, Ultra releases chart-topping tracks across all forms of electronic music, championing artists and sounds that define the genre alongside global club culture.