A&R Pop-Up Lounge: Create Music Group

New to WMC in 2026, the A&R Pop-Up Lounge is a dedicated space exclusively for WMC badge-holders. It will host meet-and-greet sessions with participating labels. Across scheduled sessions, badge-holders will have the chance to meet label A&R representatives face-to-face, hand off USB demos directly to label teams, and start meaningful conversations with decision-makers.

We’re proud to announce an exciting selection of participating labels. The Lounge will feature globally recognised dance music labels, including Create Music Group.

Established in 2015, Create Music Group is a leading music and entertainment company. The company operates as a record label, distribution company, and entertainment network which generates over 150 billion music streams each month on DSP’s. Named #2 on the Inc 5000 Fastest Growth Companies in America in 2020, the company has grown exponentially by leveraging its owned IP with its media and technology platform. The company works with superstar artists, major and independent record labels, and global media brands. Create Music Group is based in Hollywood, CA and has more than 400 employees worldwide.