‘Beat Fever’ White Paper: Three Marketing Secrets to Build Your Artist Brand


Tuesday, March 26th, 2019 |

In recent years, the worlds of video games and music have collided like never before, with an explosion of cross-promotional activity specifically in electronic music. Major artists and underground acts alike, from deadmau5 and Marshmello to the Black Madonna and Solomun, have all jumped headfirst into video game culture. Today, the gaming industry is estimated at 2.2 billion players worldwide and will continue to grow, making it one of the biggest opportunities for the music biz.

To help explore this exciting field, we’ve invited industry leaders Beat Fever, the #1 music tap game online, to pen a white paper that outlines three marketing secrets to build your artist brand across the wider gaming industry and beyond. Download the Beat Fever white paper here.

Launched in 2017, Beat Fever boasts more than 8.6 million players across 150 countries and growing. The game brings music to life through gamification by taking a short preview of a song and gamifying it for play. At the end of each gameplay, the game serves up an ad to help drive players to services like Spotify, Apple Music, and YouTube.

Already, Beat Fever has worked with major artists like Meek Mill, Mariah Carey, and T.I., hosting virtual listening parties and connecting the artists with fans on an intimate level. They’ve also worked with major electronic artists and brands like Steve Aoki, R3HAB, Spinnin’ Records, and Monstercat, who have all used Beat Fever’s Marketing Platform to launch new music.

Beat Fever CMO Seth Combs is hosting a panel at Winter Music Conference (WMC) 2019 today (Tuesday, March 26), where he’ll explore the game’s pioneering approach to the gamification of music discovery.

Beat Fever is available on the App Store, Google Play, and Amazon.

Catch Beat Fever CMO Seth Combs at his panel, Beat Fever: The Gamefication of Music Discovery, at Winter Music Conference (WMC) 2019. The panel takes place Tuesday, March 26, from 3–4pm ET at Faena Forum in Miami Beach, FL. WMC 2019 Industry and Access badges and registration are now available.

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Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.


Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.


Tommie Sunshine

Producer/DJ/Activist/Netflix Host

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.


Matt Colon

Director, North America - YM&U Music

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!


Patrick Moxey

Ultra Music

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”


Kaskade

DJ/Producer