‘Beat Fever’ White Paper: Three Marketing Secrets to Build Your Artist Brand


Tuesday, March 26th, 2019 |

In recent years, the worlds of video games and music have collided like never before, with an explosion of cross-promotional activity specifically in electronic music. Major artists and underground acts alike, from deadmau5 and Marshmello to the Black Madonna and Solomun, have all jumped headfirst into video game culture. Today, the gaming industry is estimated at 2.2 billion players worldwide and will continue to grow, making it one of the biggest opportunities for the music biz.

To help explore this exciting field, we’ve invited industry leaders Beat Fever, the #1 music tap game online, to pen a white paper that outlines three marketing secrets to build your artist brand across the wider gaming industry and beyond. Download the Beat Fever white paper here.

Launched in 2017, Beat Fever boasts more than 8.6 million players across 150 countries and growing. The game brings music to life through gamification by taking a short preview of a song and gamifying it for play. At the end of each gameplay, the game serves up an ad to help drive players to services like Spotify, Apple Music, and YouTube.

Already, Beat Fever has worked with major artists like Meek Mill, Mariah Carey, and T.I., hosting virtual listening parties and connecting the artists with fans on an intimate level. They’ve also worked with major electronic artists and brands like Steve Aoki, R3HAB, Spinnin’ Records, and Monstercat, who have all used Beat Fever’s Marketing Platform to launch new music.

Beat Fever CMO Seth Combs is hosting a panel at Winter Music Conference (WMC) 2019 today (Tuesday, March 26), where he’ll explore the game’s pioneering approach to the gamification of music discovery.

Beat Fever is available on the App Store, Google Play, and Amazon.

Catch Beat Fever CMO Seth Combs at his panel, Beat Fever: The Gamefication of Music Discovery, at Winter Music Conference (WMC) 2019. The panel takes place Tuesday, March 26, from 3–4pm ET at Faena Forum in Miami Beach, FL. WMC 2019 Industry and Access badges and registration are now available.

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Testimonials

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”


Kaskade

DJ/Producer

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!


Patrick Moxey

Ultra Music

Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community. All throughout the 90s I was often getting written about by various high profile mags and websites for having contributed to help break many artists, DJs, producers and remixers. WMC enabled me to bring many top industry people together all under one roof, especially at Groove Jet, where house music officially met Techno in my sets and it’s all been uphill since…TBC


Danny Tenaglia

DJ, Producer

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.


Jonas Tempel

Beatport, Co-Founder

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.


Daniel Glass

Glassnote Records