‘Beat Fever’ White Paper: Three Marketing Secrets to Build Your Artist Brand


Tuesday, March 26th, 2019 |

In recent years, the worlds of video games and music have collided like never before, with an explosion of cross-promotional activity specifically in electronic music. Major artists and underground acts alike, from deadmau5 and Marshmello to the Black Madonna and Solomun, have all jumped headfirst into video game culture. Today, the gaming industry is estimated at 2.2 billion players worldwide and will continue to grow, making it one of the biggest opportunities for the music biz.

To help explore this exciting field, we’ve invited industry leaders Beat Fever, the #1 music tap game online, to pen a white paper that outlines three marketing secrets to build your artist brand across the wider gaming industry and beyond. Download the Beat Fever white paper here.

Launched in 2017, Beat Fever boasts more than 8.6 million players across 150 countries and growing. The game brings music to life through gamification by taking a short preview of a song and gamifying it for play. At the end of each gameplay, the game serves up an ad to help drive players to services like Spotify, Apple Music, and YouTube.

Already, Beat Fever has worked with major artists like Meek Mill, Mariah Carey, and T.I., hosting virtual listening parties and connecting the artists with fans on an intimate level. They’ve also worked with major electronic artists and brands like Steve Aoki, R3HAB, Spinnin’ Records, and Monstercat, who have all used Beat Fever’s Marketing Platform to launch new music.

Beat Fever CMO Seth Combs is hosting a panel at Winter Music Conference (WMC) 2019 today (Tuesday, March 26), where he’ll explore the game’s pioneering approach to the gamification of music discovery.

Beat Fever is available on the App Store, Google Play, and Amazon.

Catch Beat Fever CMO Seth Combs at his panel, Beat Fever: The Gamefication of Music Discovery, at Winter Music Conference (WMC) 2019. The panel takes place Tuesday, March 26, from 3–4pm ET at Faena Forum in Miami Beach, FL. WMC 2019 Industry and Access badges and registration are now available.

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DJ/Vega Records

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.


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Producer/DJ/Activist/Netflix Host

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DJ/Intec Records

Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community. All throughout the 90s I was often getting written about by various high profile mags and websites for having contributed to help break many artists, DJs, producers and remixers. WMC enabled me to bring many top industry people together all under one roof, especially at Groove Jet, where house music officially met Techno in my sets and it’s all been uphill since…TBC


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DJ, Producer