Sarah DeMarco

Director of Marketing - AWAL


Industry 2019


Sarah DeMarco

A seasoned music industry executive, Sarah DeMarco has diverse experience across multiple facets of the business from acclaimed independent record label and management company, Rostrum Records, to Capitol Music Group. While at Rostrum, she worked closely with Wiz Khalifa and Mac Miller as their hip-hop careers progressed from regional talent to international stardom, including the release of Miller’s “Blue Slide Park,” which was the first independent album to debut at #1 on the Billboard 200 chart since 1995 and validated Rostrum as an indie success story.

Sarah has also taken her brand experience and entrepreneurship outside of the music industry launching LDR Brands, the first tech integrated luxury work/travel accessories collection created for women. The LDR charging tassel was an official part of New York Fashion Week, The Masters Tournament and carried by retailer AHAlife, which featured the charging tassel in their Fast Company Pop-Up Shop.

Currently, Sarah DeMarco is at AWAL and has been the North American marketing lead for Deadmau5, BloodPop, Broken Bells, Kevin Garrett, and The Wombats.


Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.

Louie Vega

DJ/Vega Records

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.

Tommie Sunshine

Producer/DJ/Activist/Netflix Host

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.

Carl Cox

DJ/Intec Records