Sarah DeMarco; Director of Marketing - AWAL


Industry 2019


Sarah DeMarco

A seasoned music industry executive, Sarah DeMarco has diverse experience across multiple facets of the business from acclaimed independent record label and management company, Rostrum Records, to Capitol Music Group. While at Rostrum, she worked closely with Wiz Khalifa and Mac Miller as their hip-hop careers progressed from regional talent to international stardom, including the release of Miller’s “Blue Slide Park,” which was the first independent album to debut at #1 on the Billboard 200 chart since 1995 and validated Rostrum as an indie success story.

Sarah has also taken her brand experience and entrepreneurship outside of the music industry launching LDR Brands, the first tech integrated luxury work/travel accessories collection created for women. The LDR charging tassel was an official part of New York Fashion Week, The Masters Tournament and carried by retailer AHAlife, which featured the charging tassel in their Fast Company Pop-Up Shop.

Currently, Sarah DeMarco is at AWAL and has been the North American marketing lead for Deadmau5, BloodPop, Broken Bells, Kevin Garrett, and The Wombats.


I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!

Patrick Moxey

Ultra Music

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.

Carl Cox

DJ/Intec Records

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.

Louie Vega

DJ/Vega Records

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.

Daniel Glass

Glassnote Records