Pete Anderson

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With nearly two decades of experience as a music agent, Peter Anderson boasts an impressive career trajectory that spans top-tier agencies including WME and APA (now IAG), culminating in his founding of ETP Agency.

Over the years, he’s orchestrated countless concerts for a diverse range of artists, from country sensation Eric Church to hip-hop icon 50 Cent. In 2018, Peter acquired a percentage ownership of the renowned venue Baby’s All Right and launched ETP Agency, representing touring musicians, branded properties, and club nights in counterculture genres.

Beyond concert bookings, ETP Agency has forged brand partnerships with companies such as Reddit, Monster Energy Drink, and Arc’teryx. Additionally, ETP has played a significant role in the international festival circuit, with numerous artists booked at Coachella, Ultra, Shambhala, and over one-hundred shows at Burning Man in 2024 alone.

Peter’s early investment in Baby’s All Right laid the groundwork for a state-of-the-art venue in LA, set to redefine the live music experience when it opens in March 2025.  Peter is an alum of Vanderbilt University and holds an MBA from UCLA Anderson School of Management.