SAFE Sound & The Electric Pickle Co.
Diego Andrés Martinelli is by driven by a spirited curiosity for humanity, science, value systems and behavior. He is a multi-skilled creative and seasoned culture expert. Diego’s career flourished in the music industry for 20 years, earning him a reputation among America’s eminent independent music operators and curators. While helping develop many successful brands in electronic music, he also produced hundreds of world-class events. He continues to inhabit and participate in urban music scenes and markets all over the world. For the last 12 years Diego has provided strategy for major lifestyle consumer brands, companies and institutions. He helps brands bring forth meaningful contributions to culture in cities. He has also championed and helped elevate many artists and collectives to global renown. He has crafted campaigns, initiatives and vital messaging that have helped organizations succeed and grow. Diego founded Defy Culture with Lia Figueredo in 2014, an independent full service agency with an honest approach and value-based philosophy. They have offices in Brooklyn and Miami. He is a founding partner and curator at two great music venues, The Electric Pickle Co. in Miami and Public Records in Brooklyn. He is also currently training to become a clinical meditation teacher through UMass Medical School. He lives in New York City with his dog Carlin.