Diego Martinelli

SAFE Sound & The Electric Pickle Co.



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Diego Martinelli

Diego Andrés Martinelli is by driven by a spirited curiosity for humanity, science, value systems and behavior. He is a multi-skilled creative and seasoned culture expert. Diego’s career flourished in the music industry for 20 years, earning him a reputation among America’s eminent independent music operators and curators. While helping develop many successful brands in electronic music, he also produced hundreds of world-class events. He continues to inhabit and participate in urban music scenes and markets all over the world. For the last 12 years Diego has provided strategy for major lifestyle consumer brands, companies and institutions. He helps brands bring forth meaningful contributions to culture in cities. He has also championed and helped elevate many artists and collectives to global renown. He has crafted campaigns, initiatives and vital messaging that have helped organizations succeed and grow. Diego founded Defy Culture with Lia Figueredo in 2014, an independent full service agency with an honest approach and value-based philosophy. They have offices in Brooklyn and Miami. He is a founding partner and curator at two great music venues, The Electric Pickle Co. in Miami and Public Records in Brooklyn. He is also currently training to become a clinical meditation teacher through UMass Medical School. He lives in New York City with his dog Carlin.

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Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.

Matt Colon

Director, North America - YM&U Music

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.

Daniel Glass

Glassnote Records

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.

Carl Cox

DJ/Intec Records

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”



Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.

Louie Vega

DJ/Vega Records