Mastering Social Media Strategy & Content Creation

Social media is one of the most powerful tools for building a fanbase and elevating your music career—but knowing what to post and how to create engaging content can be overwhelming. This panel brings together industry pros to share real-world content strategies that help artists and industry professionals cut through the noise and turn casual followers into superfans. Learn practical, hands-on techniques for crafting compelling posts, optimizing visuals, and creating content that drives engagement—from release promotions to behind-the-scenes storytelling.