Building Genuine Connections: Turning Listeners into Lifelong Fans

Growing a loyal fanbase goes beyond streaming numbers—it’s about building real connections. Learn how to harness fan data, engage superfans authentically, and leverage platforms like Discord, direct-to-fan newsletters, and emerging fan engagement tools. This session will also cover what not to do, from mismanaging parasocial relationships to relying on vanity metrics over real engagement. Walk away with the strategies to cultivate a dedicated community that truly supports your music and career.