Sonya Okon

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Sonya Okon is a New York City native who heads the global Digital & Streaming department at Helix Records. With the help of her team, Sonya oversees the pitching, digital promotion, radio promotion, and streaming strategy for the labels’ releases. She additionally handles the relationships with the labels’ partners across DSPs, Radio, and related music-tech platforms. Sonya has played a large role in the company’s social presence, building out Helix’s Instagram and Spotify profiles since the independent label’s inception in 2022. At only 27-years-old, Sonya has led the streaming & promotion strategy across major release campaigns for Jamie Jones, Snakehips, San Holo, Shimza, Two Friends, Kaleena Zanders, among many others.

Her love for electronic music came early, spending childhood summers in Russia blasting Euro Dance on the radio or listening to Daft Punk and Kraftwerk LPs with her dad. When she isn’t working, Sonya can be found mid-crowd at a show or planning the next event for ‘Musical Chairs’, a networking initiative she co-founded to connect the next generation of music execs in NYC.