Bina Fronda

Director of Marketing - Ultra Music


Access 2019 Industry 2019


Bina Fronda

Bina Fronda has music in her blood. The granddaughter of a Jazz musician who immigrated to New York City from Southern Italy, Bina’s path in dance music was inspired by her uncle who was a house music DJ and label owner.

“I grew up hanging around my uncle’s studio soaking up his deep house mixes, listening to tales of club nights across the world. He took me to my first club when I was 14 in Miami, Crobar to be exact,” she says.

With degrees in marketing and photography, Bina’s start as a music professional was a freelancer in the festival industry; namely large scale events including Governor’s Ball, EDC NY, Boston calling and The Meadows.

Bina landed at famed NYC-based dance music label Ultra Music in 2014 and worked her way up to her current role as Director of Marketing. During her time at Ultra Music, Bina has overseen marketing campaigns for artists such as Steve Aoki, Kygo, Sofi Tukker including their recently Grammy nominated album “Treehouse,” Benny Benassi, Deorro, Axwell, Pitbull, Kaytranada & more.


The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder

Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.

Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.

Carl Cox

DJ/Intec Records

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”



I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!

Patrick Moxey

Ultra Music