Bina Fronda; Director of Marketing - Ultra Music


Access 2019, Industry 2019


Bina Fronda

Bina Fronda has music in her blood. The granddaughter of a Jazz musician who immigrated to New York City from Southern Italy, Bina’s path in dance music was inspired by her uncle who was a house music DJ and label owner.

“I grew up hanging around my uncle’s studio soaking up his deep house mixes, listening to tales of club nights across the world. He took me to my first club when I was 14 in Miami, Crobar to be exact,” she says.

With degrees in marketing and photography, Bina’s start as a music professional was a freelancer in the festival industry; namely large scale events including Governor’s Ball, EDC NY, Boston calling and The Meadows.

Bina landed at famed NYC-based dance music label Ultra Music in 2014 and worked her way up to her current role as Director of Marketing. During her time at Ultra Music, Bina has overseen marketing campaigns for artists such as Steve Aoki, Kygo, Sofi Tukker including their recently Grammy nominated album “Treehouse,” Benny Benassi, Deorro, Axwell, Pitbull, Kaytranada & more.


If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.

Carl Cox

DJ/Intec Records

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.

Daniel Glass

Glassnote Records

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.

Louie Vega

DJ/Vega Records

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!

Patrick Moxey

Ultra Music