Bina Fronda
Ultra Records
VP of Marketing
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Bina Fronda is an accomplished music industry professional with deep roots in dance music. The granddaughter of a jazz musician who immigrated to New York City from Southern Italy, and inspired by her uncle, a house music DJ and label owner, Bina’s passion for music has shaped her career from an early age.
Bina’s professional journey began in the festival industry, working on major events such as the Governor’s Ball, before joining the iconic NYC-based dance music label, Ultra Records. Over the years, she has advanced to the role of Vice President of Marketing, where she’s led global campaigns for top-tier artists, including Steve Aoki, Kygo, SOFI TUKKER, Benny Benassi, Austin Millz, Gordo, and Anabel Englund, among others.
While her professional focus is on marketing and artist development, Bina also nurtures a personal passion for DJing. Bina’s career seamlessly combines her love for music, culture, and industry expertise, making her a respected leader in both the corporate and creative sides of the music world.