Ubi Hernandez; Label & Events Manager - Descend Records


Panels

Access 2019, Industry 2019

About

Ubi Hernandez

Ubi Hernandez, a Miami native and Label / Events Manager for Descend Records has been of the electronic music scene for 20+ years. Early days in the scene saw him grow up with the infectious sounds of breakbeats in Florida often taking in sets at local events headlined by breakbeat pioneers DJ Icey, Huda Hudia, Rabbit in the Moon, Jackyl & Hyde and many more. In 2014, his love for music and drive to build a brand of his own led him to join forces with Alex Sanchez (ALX) to launch the Miami-based techno label Descend Records. As label and events manager for Descend, Ubi focuses on pushing the envelope a little further with each release and event thrown whether it be locally or internationally. Descend releases are quickly becoming a frequently visited source for techno DJ powerhouses around the world - gaining massive support from Joris Voorn, Adam Beyer, Oscar L, D-Unity and more. Stay tuned for an active release and event schedule from Descend Records in 2019 as they take the brand to the next level.

Testimonials

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.


Jonas Tempel

Beatport, Co-Founder

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.


Carl Cox

DJ/Intec Records

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!


Patrick Moxey

Ultra Music

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.


Daniel Glass

Glassnote Records

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.


Louie Vega

DJ/Vega Records