Ubi Hernandez

Label & Events Manager - Descend Records


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Access 2019 Industry 2019

About

Ubi Hernandez

Ubi Hernandez, a Miami native and Label / Events Manager for Descend Records has been of the electronic music scene for 20+ years. Early days in the scene saw him grow up with the infectious sounds of breakbeats in Florida often taking in sets at local events headlined by breakbeat pioneers DJ Icey, Huda Hudia, Rabbit in the Moon, Jackyl & Hyde and many more. In 2014, his love for music and drive to build a brand of his own led him to join forces with Alex Sanchez (ALX) to launch the Miami-based techno label Descend Records. As label and events manager for Descend, Ubi focuses on pushing the envelope a little further with each release and event thrown whether it be locally or internationally. Descend releases are quickly becoming a frequently visited source for techno DJ powerhouses around the world - gaining massive support from Joris Voorn, Adam Beyer, Oscar L, D-Unity and more. Stay tuned for an active release and event schedule from Descend Records in 2019 as they take the brand to the next level.

Testimonials

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”


Kaskade

DJ/Producer

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!


Patrick Moxey

Ultra Music

Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.


Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.


Matt Colon

Director, North America - YM&U Music

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.


Jonas Tempel

Beatport, Co-Founder