Sam Baum

Former Director of Culture Marketing - | Red Bull Radio


Industry 2019


Sam Baum

Sam Baum is a native of Miami and has spent more than 15 years working in music. His career began in 2002 at The Fader and Cornerstone Promotion in NY and Boston working on campaigns for Fisher Spooner, The Strokes, Outkast and more. In 2008 after returning home he did music direction for B.E.D. and Heathrow, before cofounding infamous creative collective The Overthrow. The Overthrow gained a reputation as a one of Miami’s top nightlife innovators, managing talent, a record label, creating visual art, fashion collaborations and launching music event series such as Basel Castle, Hard 2 Leave, and Dirty Harry while working with clients LiveNation, The Opium Group, MMG, Red Stripe, Jose Cuervo and more. In 2013 he joined Red Bull and became the Director of Culture Marketing, developing national strategy and overseeing tactical execution of the brand's initiatives in music, dance, and art.


Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”



I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.

Daniel Glass

Glassnote Records

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!

Patrick Moxey

Ultra Music

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.

Louie Vega

DJ/Vega Records