Roger de Graaf

CEO - Spinnin' Records


Access 2019 Industry 2019


Roger de Graaf

Roger de Graaf and Jorn Heringa are the creative drivers of Spinnin’, the world’s leading dance label, which celebrates its 20th anniversary this year.
De Graaf is Spinnin’s CEO who began his career running an Amsterdam record store before co-founding the label in 1999. Heringa is Spinnin’s Head of A&R and
he’s been with the label for more than 15 years.

The pair has helped launch the careers of many of today’s headliners, including Afrojack, Bingo Players, Cheat Codes, Don Diablo, Fedde Le Grand, Kris Kross Amsterdam, KSHMR, Martin Garrix, Martin Solveig, Nicky Romero, Oliver Heldens, Sam Feldt and Sander van Doorn.

Roger and Jorn’s ethos is to help artists make their way from the underground to a mass audience, and to take talent around the world. Their taste in music is eclectic, covering genres including old school deep house, psy trance, big room, trap, hip hop and commercial pop.

Spinnin’ became part of the Warner Music Group in 2017, but is still run as a standalone business. It reaches huge numbers of dance fans through its online channels, with 24 million YouTube subscribers and almost seven million Facebook followers, while its online radio show reaches more than 30 million listeners a week.

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Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.

Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community. All throughout the 90s I was often getting written about by various high profile mags and websites for having contributed to help break many artists, DJs, producers and remixers. WMC enabled me to bring many top industry people together all under one roof, especially at Groove Jet, where house music officially met Techno in my sets and it’s all been uphill since…TBC

Danny Tenaglia

DJ, Producer

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.

Carl Cox

DJ/Intec Records

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”



Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.

Matt Colon

Director, North America - YM&U Music