Rag Satguru; Co-Founder & Director - GRADE Management


Access 2019, Industry 2019


Rag Satguru

Take a close look at some of the key events in dance music over the past
decade, and it won’t take long to spot Rag Satguru somewhere in the
background. Perhaps nestled in the corner of one of those superstar DJ
laden photos behind the booth at a key event or tapping away on a laptop
in the background at a villa party in Ibiza or a studio session in New York.
As one of the founders of Grade Management along with Ed Karney,
Satguru has held a pivotal position in helping underground dance music
find a foothold in the overground social media climate of today.
These days Grade acts like Seth Troxler, Patrick Topping, Eats Everything
are household names in the dance music industry with a litany of industry
accolades following in their wake. With offices in Bristol, London and
Barcelona, Grade has expanded to a team of six managers looking after 22
artists with a constant presence in media outlets such as Resident Advisor,
Mixmag, Boiler Room, or industry focused titles such as Music Week or
Mixmag/IMS’s Industry Insider.

When the company began in 2011, the industry was in a very different
space. Facebook, YouTube and Twitter’s influence on dance music was
just about to hit critical mass ushering in a completely new era of
opportunity for how dance music artists could be perceived and developed.
It proved to be a fertile time for artists and managers unafraid to do things a
little differently and armed with a small roster of acts little known outside of
the microcosmic world of underground house and techno, Grade set about
redefining the role of the DJ in today’s social media driven climate.

Satguru’s preparation for this incendiary time began while studying
Chemistry at Bristol University before graduating with a first class honours
degree in Rave. A prolific promoter as a student with seemingly a party on
ever night of the week, he went onto become one of the driving forces
behind respected party brand Just Jack and later rave super venue Motion
in 2006 which rapidly established itself as one of the UK’s flagship party
hotspots. He brought elrowTown to the UK in 2014 and is a partner in the
UK arm of the unstoppable elrow brand. These days he spends life mostly
on the road with his artists, with the occasional stop off to run half
marathons in Barcelona or attend a yoga retreat in Ibiza.


If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.

Carl Cox

DJ/Intec Records

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.

Louie Vega

DJ/Vega Records

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.

Daniel Glass

Glassnote Records

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!

Patrick Moxey

Ultra Music