Nick Keenan

VML North America

Music Lead


Access Plus Pro

Nick Keenan

Nick Keenan is the music lead for VML’s North America offices, responsible for overseeing creative music execution, music supervision, music production and deal negotiation across the agency network and client roster including New Balance, Wendy’s, Skyy Vodka, Tennessee Department of Tourism, Electrolux/Frigidaire, NAPA and NBA League Pass.

Career achievements include uniting brands and artists such as Samsung & Sylvan Esso, Wendy’s and Chance the Rapper, McDonald’s & SOPHIE, Nintendo and Louis The Child, many pieces of which have been recognized by top-tier publications such as AdAge, Adweek, Ads of The World, SPIN, Billboard, Pitchfork, Fast Company, The Guardian, Pigeons and Planes, and many others. His work has previously received awards and shortlists across major industry shows including Cannes, the AAA, One Show, AICP, and AMP awards.

Before joining VML North America, Nick was Music Producer for Leo Burnett, where duties included music supervision and music production across global clients Samsung, Marlboro, P&G, McDonald’s, and others.

Prior to finding himself at the intersection of advertising and music, Nick was an independent artist with original releases and remixes via Columbia Records and French electronic music label, Kitsuné (Bloc Party, Phoenix, Boys Noize, La Roux).

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Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.

Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.

Matt Colon

Director, North America - YM&U Music

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.

Tommie Sunshine

Producer/DJ/Activist/Netflix Host

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!

Patrick Moxey

Ultra Music