Michelangelo L’Acqua; Sonic Identity Specialist - WhiteLabel
From Virgin Records to Virgin Voyages: Why the Industry’s Best are Going Out to Sea
Tuesday, March 26th
4:00 pm - 5:00 pm
Michaelangelo was the mastermind behind the wildly successful W Hotels sonic brand identity. Through Michaelangelo’s creative vision, he was able to develop a proprietary entertainment platform that was scaled globally as the brand’s footprint expanded across 4 continents. L’Acqua fabricated the many musical touch points that have allowed W’s passion for music to become the most poignant way in which the brand markets to and inspires its core audience. This vision of music meets lifestyle is now a turnkey offering at all boutique and lifestyle hotel brands across the globe.