Max Weinberg; Head of Marketing - Geffen Records


Access, Industry


Max Weinberg

Max Weinberg has spent his career at the intersection of music, media and technology, using bleeding edge tech tools to advance the careers of artists across different genres. He is now Head of Marketing at recently re-launched Geffen Records. On top of Geffen’s legendary back catalog, their current repertoire includes artists such as Avicii, DJ Snake, Lil Jon, Yungblud, and Mura Masa, among others. In his role, Max heads up all marketing and promotion across the roster and label releases.
Geffen uniquely has an internal artist management division, where Max is spearheading the marketing for Geffen-managed artists such as Poppy, Gryffin, Bipolar Sunshine, Michl and others.

Max was previously VP of Digital at Control Music Group, a collective of management and media companies. There, Max worked with a wide variety of artists and media entities including Phoenix, Dada Life, Tiësto, Bingo Players, Hudson Mohawke, Tritonal and Thump (the electronic channel of Vice), among many others. At CMG, Max headed up all the digital initiatives across the roster and affiliated businesses, including strategy, marketing, monetization, and implementation. In his experience across disruptive marketing, Max has broken two Guinness World Records, spearheaded the promotion strategy behind multiple Top 10 records, developed one of the largest user-bases of artist-branded mobile apps and worked on global online marketing campaigns for numerous artists and media entities.

In the fall 2016, Max became an adjunct professor for Syracuse University Los Angeles for a course in Music, Technology and Emerging opportunities, focusing on breaking down and analyzing the cycle of disruptive technology that impacts the business of music.

Max is an alumni of the Bandier Program for the Music and Entertainment Industries at Syracuse University with a minor in Communications from the Newhouse School of Public Communications. Previously to his position at CMG, Max has held roles at a variety of companies across music and media, including Live Nation, 4fini (producers of the Vans Warped Tour), Decaydance Records, Alternative Press, Press Here Publicity, SPIN Magazine, and AAM.


I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.

Matt Colon

Partner/founder, Deckstar Artist Management

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Tommie Sunshine

Producer/DJ/Activist/Netflix Host

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