Max Weinberg

Head of Marketing - Geffen Records


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About

Max Weinberg

Max Weinberg has spent his career at the intersection of music, media and technology, using bleeding edge tech tools to advance the careers of artists across different genres. He is now Head of Marketing at recently re-launched Geffen Records. On top of Geffen’s legendary back catalog, their current repertoire includes artists such as Avicii, DJ Snake, Lil Jon, Yungblud, and Mura Masa, among others. In his role, Max heads up all marketing and promotion across the roster and label releases.
Geffen uniquely has an internal artist management division, where Max is spearheading the marketing for Geffen-managed artists such as Poppy, Gryffin, Bipolar Sunshine, Michl and others.

Max was previously VP of Digital at Control Music Group, a collective of management and media companies. There, Max worked with a wide variety of artists and media entities including Phoenix, Dada Life, Tiësto, Bingo Players, Hudson Mohawke, Tritonal and Thump (the electronic channel of Vice), among many others. At CMG, Max headed up all the digital initiatives across the roster and affiliated businesses, including strategy, marketing, monetization, and implementation. In his experience across disruptive marketing, Max has broken two Guinness World Records, spearheaded the promotion strategy behind multiple Top 10 records, developed one of the largest user-bases of artist-branded mobile apps and worked on global online marketing campaigns for numerous artists and media entities.

In the fall 2016, Max became an adjunct professor for Syracuse University Los Angeles for a course in Music, Technology and Emerging opportunities, focusing on breaking down and analyzing the cycle of disruptive technology that impacts the business of music.

Max is an alumni of the Bandier Program for the Music and Entertainment Industries at Syracuse University with a minor in Communications from the Newhouse School of Public Communications. Previously to his position at CMG, Max has held roles at a variety of companies across music and media, including Live Nation, 4fini (producers of the Vans Warped Tour), Decaydance Records, Alternative Press, Press Here Publicity, SPIN Magazine, and AAM.

Testimonials

Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.


Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.


Daniel Glass

Glassnote Records

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.


Tommie Sunshine

Producer/DJ/Activist/Netflix Host

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.


Matt Colon

Director, North America - YM&U Music

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.


Louie Vega

DJ/Vega Records