Luke LiManni; Executive Producer, DDB (Jeep)
Luke started his career in 2006 at DDB Chicago on the account side of the business but quickly realized production was the best part of the job – making the switch official in 2011. He’s worked on major brands such as State Farm, Capital One, McDonalds, and Mars Wrigley, and for the past 3 years, he’s been an Executive Producer on FCA brands, producing work for Jeep, Ram, Alfa Romeo, and Fiat. Luke’s had a number of exciting experiences connecting music with the major brands to propel work forward; from having Giorgio Moroder remix a track for the relaunch of the Alfa Romeo Brand in the US, to rerecording “Country Boy” for RAM with Justin Timberlake’s band The Tennessee Kids, to using an unreleased track from Dej Loaf (featuring Leon Bridges) for a Fiat spot. Luke believes music is the best way for a brand to connect emotionally with the consumer. He feels music in advertising can spark an idea, be the lead character, create brand affinity and affect culture along the way if done right.