Luis Estrada

Managing Director Aftercluv / Universal Music Latin Entertainment


Industry 2019


Luis Estrada

In 2015 Luis Estrada’s position as General Manager of Universal Music Latino was expanded to include the launch of Aftercluv, Universal Music Latin America’s dance entertainment and lifestyle division. In 2016, he moved from his post in Latino to fully dedicate himself to Aftercluv, which in a short period has expanded to a structure with teams in 9 countries and 10 cities. Its diverse operations include a record label, marketing in Latin America for DJs like Tiesto, Axwell & Ingrosso, Jonas Blue, Jax Jones, Alesso, Felix Jaehn, Martin Jensen and Gorgon City among many others, booking and management services, a multi-media network (three radio shows in leading stations of Mexico, Peru and Brazil, one terrestrial FM radio station in Costa Rica and the # 1 dance blog in Latin America with a reach of 10 million monthly people), event organization (Aftercluv brought UK’s #1 boutique house & techno festival “The Social” to Mexico City and Bogota in 2017) and brand partnerships. With its reach and multi-platform, Aftercluv is today the undisputed dance-electronic-entertainment leader in Latin America, building a two way bridge with the rest of the world and embracing a diverse array of artists and genres that go from House and Dance-Pop to Dancehall, Afrobeats to Brazilian funk, Cumbia to Dominican Dembow and more. Some of the artists in the label’s roster are Juan Magan, Bruno Martini, Charly Black, Tom & Collins, El Freaky, 3ballMty, Raymix and Jenn Morel among others.

Estrada’s ties with the dance-electronic music community go way back: in his first job at Universal Mexico in 2001, he opened the New Trends Division, developing two dance labels (one underground oriented and one more electro-pop/commercial focused) as well as alternative, rock and hip-hop artists. Despite being a punk-rock musician, he started attending raves since the early 90s in Mexico City. “I loved the liberating power of being able to just dance with myself and letting-go with the hypnotic yet soulful essence of house and techno in those early years”. Luis has been a speaker in some of the most influential music conferences in the world in cities such as Amsterdam, Mumbai, Aruba, Rio de Janeiro, Miami and Atlantic City among others.

Estrada has held diverse executive posts in the last 17 years within Universal Music Group. From 2008 to 2016 he served as General Manager for Universal Latino, Machete and Capitol Latin where he developed and worked closely in the successful careers of superstars such as Luis Fonsi, J Balvin, Juanes, and Enrique Iglesias among dozens more, as well as spearheading the evolution to the new digital landscape. He holds an MBA from the University of Southern California, is married to wife Patricia and has two children, Isabella and Alejandro. Instagram @bulbozoom


Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community. All throughout the 90s I was often getting written about by various high profile mags and websites for having contributed to help break many artists, DJs, producers and remixers. WMC enabled me to bring many top industry people together all under one roof, especially at Groove Jet, where house music officially met Techno in my sets and it’s all been uphill since…TBC

Danny Tenaglia

DJ, Producer

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.

Daniel Glass

Glassnote Records

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!

Patrick Moxey

Ultra Music

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.

Carl Cox

DJ/Intec Records

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.

Louie Vega

DJ/Vega Records