Lu Diaz

Music Producer, Executive Producer and Mix Engineer


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About

Lu Diaz

Lu Diaz is a Miami based multi-platinum, grammy award winning music producer, executive producer and mix engineer. Born in Santiago, Chile and living in Miami since his childhood. Lu Diaz began his music career as a drummer with a few local bands and quickly gravitated to the music business. He started his first record label at the age of eighteen and has never looked back. He is a big part of Miami’s music landscape. Lu and his brother Hugo Diaz better know as “The Diaz Brothers” are considered architects of the modern day Miami music movement.

After a few years of embarking on a career as an engineer, Lu Diaz became one of the most reputable recording & mix engineers in South Florida. Making Circle House Studios in North Miami his home base. Lu earned many credits for recording and mixing with the likes of The Baha-Men, P Diddy, 50 Cent, Juvenile, Beenie Man, Trick Daddy, Lil Jon, Beyoncé, Toni Braxton, Mary J Blige, Lauryn Hill and the list goes on. As a result, Lu and his brother “The Diaz Brothers” scored remix jobs for several major artists, namely The Rolling Stones and later Wyclef Jean. In the span of five or so years Lu Diaz was awarded with many platinum and gold awards and was credited with two grammy awards for his work on The Bahamen’s “Who Let The Dogs Out” and Beenie Man’s “Art and Life” album.

Lu decided as a proud South Floridian that it was time for a Latino artist to represent Miami in the national hip-hop scene. Feeling like the Latin youth of Miami did not have a voice, Lu and his brother started their search for a right candidate. Keeping his eyes peeled for someone who’d fit the bill, Lu met a very charismatic young man during a mixing session for Luther Campbell (Uncle Luke of the 2 Live Crew). Thinking the young man was an intern at the studio, it led to an involved conversation with the young man, who pointed out that the track Lu was mixing was his. Shocked not only at the quality of the rapper, but the charisma of the young man he was speaking with, Lu quickly realized this was the artist he’d been looking for. Lu extended the offer that if the rapper was ever freed from his contract at Luke Records, he should give The Diaz Brothers a call. Surprisingly, a few months later he did, that young man’s name is Pitbull and as they say “The Rest Is History”. Their unification sky-rocketed both the rapper and the production duo to worldwide fame. Lu and his brother served as Executive Producers and Music Producers for Pitbull’s debut album titled M.I.A.M.I. (Money is a major issue) which was released on their label Diaz Brothers Music Group / TVT Records. The M.I.A.M.I. album went on to sell more than 700,000 copies and Pitbull was awarded his first Gold Album Award. Lu and Hugo went on to serve as executive producer’s for the next three consecutive albums.  Lu continues mixing and producing and is credited with over fifty gold and platinum awards to date.

Testimonials

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.


Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.


Carl Cox

DJ/Intec Records

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.


Matt Colon

Director, North America - YM&U Music

Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.


Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.


Daniel Glass

Glassnote Records