Louie La Vella

La Vella Nightlife Marketing and Events



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Louie La Vella

Louie La Vella is a renowned event marketing director and consultant with bar, nightclub and major festival clients around the globe. Current and past speaker at the Nightclub and Bar Expo , Event Arena Marketing Conference, Mobile Beat Las Vegas, Winter Music Conference and more; and contributor to publications such as Huffington Post, Business.com, Influencive, and nightclub.com. You can connect with Louie online and download a free copy of his latest audiobook at audiobook.louielavella.com
Working within the ‘shark infested waters’ of the event and music industry as a marketing and branding consultant, La Vella has been delivering high profit solutions to live events and musicians for years. Marrying data science with neuroscience marketing, La Vella sells out events with the ability to use and dissect pixel data with the buyer behavior of ticket buyers
With over 20 years experience in the industry, La Vella has produced and marketed over 40 live music concerts as well as worked advanced strategies on record label/artist releases. Winner of the Niagara Music Awards Promoter of the Year (2012).
See http://www.louielavella.com for great stories and marketing strategies.
As a TV host, he has interviewed over 50 a-list celebrities such as Richard Branson, Lady Gaga, the Backstreet Boys, Tommy Lee, Pussycat Dolls, Moby, Nick Carter, Tiesto, Steve Aoki, Armin Van Buuren, and more.

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Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.

Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.

Daniel Glass

Glassnote Records

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”



I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!

Patrick Moxey

Ultra Music

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.

Matt Colon

Director, North America - YM&U Music