Lazaro Hernandez

Warner Chappell Music

VP, A&R U.S. & LATIN AMERICA


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Lazaro Hernandez

Lazaro Hernandez is one of the most respected Latin music publishing executives in the industry with 12 years at Warner Chappell Music. He joined Warner Chappell Music in 2008 and has been an integral part of the company’s growth and increased market share in the Latin music genre. Internationally, he’s played a crucial role in fostering collaborations between Latin genre songwriters, artists and producers with those from around the globe, to create hits that cross borders. Throughout his 12 years at WCM, he’s worked with and developed some of world’s top tier talent like producers Chris Jeday, Gaby Music, Sky, Andres Torres & Mauricio Rengifo, Federico Vindver, and recent artist signings which include rising global acts like Jhay Cortez, Lunay and Greeicy, just to name a few.

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Testimonials

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.


Matt Colon

Director, North America - YM&U Music

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!


Patrick Moxey

Ultra Music

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”


Kaskade

DJ/Producer

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.


Jonas Tempel

Beatport, Co-Founder

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.


Carl Cox

DJ/Intec Records