Lara Kelly

Complex Networks

VP of Brand Partnerships



Lara Kelly

Lara Kathleen Kelley, Vice President of Brand Partnerships at Complex Networks, has spent 14 years connecting brand partners to large youth culture audiences both locally and globally. Working with some of the biggest brands in the world including Nike, Apple, Toyota, Netflix, Microsoft, Google, Adidas and Levi’s, Lara builds multiplatform and multimillion dollar video programs, event activations and digital media solutions to engage consumers and drive press-worthy moments.

Lara started her career at the age of 21 as a Marketing Director for URB Magazine, a niche music and lifestyle publication that reached 350K subscribers monthly in its heyday. She continued her journey through print by joining Condé Nast’s W Magazine then made the jump to MTV Networks, where she managed digital media and event sponsorships.

She joined Complex Networks in January of 2011 and cites her biggest achievement as establishing the company’s Los Angeles presence. She grew its LA office from one person to 80-plus and helped build the first ever ComplexCon in Long Beach, the two- day cultural Super Bowl that yielded over 33K attendees and over $20 million in retail sales in its first year.

Lara graduated from The Ohio State University with a degree in Journalism and Communications (fun fact: she has been a contributing writer at every company she has worked for). She currently lives in Los Angeles with her fiancé, Matt Fox, and daughter, Madison Ivie Fox.

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I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!

Patrick Moxey

Ultra Music

Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.

Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community. All throughout the 90s I was often getting written about by various high profile mags and websites for having contributed to help break many artists, DJs, producers and remixers. WMC enabled me to bring many top industry people together all under one roof, especially at Groove Jet, where house music officially met Techno in my sets and it’s all been uphill since…TBC

Danny Tenaglia

DJ, Producer

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder