José Woldring; CEO & Founder - The Media Nanny


Access, Industry


José Woldring

José Woldring is the CEO and founder of The Media Nanny, one of the most prominent PR agencies in the dance scene globally. Woldring is a Public Relations professional who helps artists and creative brands build an audience and craft their narrative through the press, new media and other platforms.

Before starting her PR agency, José was a competitive equestrian showjumper, a sport she left behind with her hometown, Groningen, when she moved to Amsterdam in 2008 to pursue her career in the entertainment industry. One of her big passions, breakdancing, introduced her to the music industry. Shortly after moving to Amsterdam, she was scouted as a presenter for MTV, whilst pursuing her study Media & Entertainment Management.

José founded The Media Nanny in 2010 at the age of 23, and in a short five years, the media maven had grown the business from a one-woman operation into a globally operating PR agency that represents clients such as Martin Garrix, David Guetta, Gianluca Vacchi, Jonas Blue, Sunnery James & Ryan Marciano, Joris Voorn, The Black Madonna and many more.

Championed for storytelling, concept creation, strategy development, brand partnerships, artist and event management, José leads a youthful, ever-growing team keeping the agency on the cutting edge of new opportunities and platforms.

In recent years, The Media Nanny has expanded to represent high-profile clients across various industries, offering a boutique service in the worlds of entertainment, fashion, sport, hospitality and B2B services. From Grammy award-winning stars to the most significant underground acts worldwide, through to festivals, music labels, sports stars, brands and restaurants, the company’s diverse and distinguished client roster speaks for itself.

Woldring recently launched an initiative with social platform Bumble named ‘Making Moves In Music’, of which she will also serve as a global ambassador. The initiative focuses on championing women in music by finding and supporting new electronic female talent.

Awarded by Harper’s Bazaar as ‘Woman of the year’ in 2017, Quote’s ‘Business Babe of December’ and recently named ‘Media Mastermind’ by Holland Herald and ‘Billboard Dance Power Player’ in 2018, as the first Dutch woman ever, she is not slowing down anytime soon. Branching out to become one of the most wanted consultants in the world within fields of creative content, influencer marketing and talent management, one thing is for sure, José is here to stay.


WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.

Tommie Sunshine

Producer/DJ/Activist/Netflix Host

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.

Matt Colon

Partner/founder, Deckstar Artist Management

“Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”



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