Senior Account Manager, Brand Partnerships
Beyond Instagram: TikTok, Triller, Lasso and the Future of Music Social Media
Tuesday, March 17th
4:00 pm - 5:00 pm
Diane began her career in music in 2013, freelance blogging for YourEDM while working as a Social Media Manager for Tiesto’s label, Musical Freedom. Currently she is a Senior Account Manager of Brand Partnerships at Fame House Universal Music Group. In her career thus far, she has worked with dance music clients like Robin Schulz, Flosstradamus, Disco Donnie Presents, Imagine Festival, & more to help develop their digital ecosystems. Currently she drives digital strategy for partnerships between artists & brands, helping find the sweetspot between brand goals and authentic artist messaging. She also runs influencer marketing initiatives to drive campaign objectives, such as bringing several Instagram influencers to the Zedd & Lenovo private New York Fashion Week event. Utilizing a mix of cutting edge technologies and a creative approach, Diane ensures every campaign is unique to her clients’ needs, and has worked in conjunction with her teammates to bring in several Music Ally Best Music Marketing Campaigns of The Year awards for her clients over the past few years.