David Ireland

Director - Winter Music Conference


Access 2019 Industry 2019


David Ireland

David Ireland began his career in 1995 as creator and publisher of BPM Magazine and P•cket, a Southern California events guide for the electronic music scene. In August of 2000, BPM Magazine merged with djmixed.com LLC, an online media company based in Los Angeles, which later evolved into the Overamerica Media Group [OMG] in 2003.  OMG became known for 360 marketing campaigns offering clients multiple touch points including experiential, digital, and traditional media. In 2007 the company had become a boutique powerhouse working across various verticals (hip-hop, electronic music, action sports, and auto culture) with more than $8 MM in billing and 24 full-time employees. 


In 2009 Ireland left Overamerica Media Group to serve as the VP of Marketing at Diesel where he launched the most extensive 360 advertising campaign in the brand's US history with the BE STUPID initiative.  


In 2011 Ireland returned to his roots in media and cofounded the online music and lifestyle publication Magnetic Magazine  (magneticmag.com) and The Magnetic Agency Group growing the business into a multinational company with offices in Denver, Los Angeles, Brooklyn, and Madrid (magneticmag.es).  


In June of 2018, Ireland joined Winter Music Conference as the Director to lead the reboot for 2019 and usher in a new era for the iconic brand.  


Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.

Matt Colon

Director, North America - YM&U Music

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.

Carl Cox

DJ/Intec Records

Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community. All throughout the 90s I was often getting written about by various high profile mags and websites for having contributed to help break many artists, DJs, producers and remixers. WMC enabled me to bring many top industry people together all under one roof, especially at Groove Jet, where house music officially met Techno in my sets and it’s all been uphill since…TBC

Danny Tenaglia

DJ, Producer

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.

Louie Vega

DJ/Vega Records

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.

Tommie Sunshine

Producer/DJ/Activist/Netflix Host