David Ireland; Director - Winter Music Conference
From Virgin Records to Virgin Voyages: Why the Industry’s Best are Going Out to Sea
Tuesday, March 26th
4:00 pm - 5:00 pm
David Ireland began his career in 1995 as creator and publisher of BPM Magazine and P•cket, a Southern California events guide for the electronic music scene. In August of 2000, BPM Magazine merged with djmixed.com LLC, an online media company based in Los Angeles, which later evolved into the Overamerica Media Group [OMG] in 2003. OMG became known for 360 marketing campaigns offering clients multiple touch points including experiential, digital, and traditional media. In 2007 the company had become a boutique powerhouse working across various verticals (hip-hop, electronic music, action sports, and auto culture) with more than $8 MM in billing and 24 full-time employees.
In 2009 Ireland left Overamerica Media Group to serve as the VP of Marketing at Diesel where he launched the most extensive 360 advertising campaign in the brand's US history with the BE STUPID initiative.
In 2011 Ireland returned to his roots in media and cofounded the online music and lifestyle publication Magnetic Magazine (magneticmag.com) and The Magnetic Agency Group growing the business into a multinational company with offices in Denver, Los Angeles, Brooklyn, and Madrid (magneticmag.es).
In June of 2018, Ireland joined Winter Music Conference as the Director to lead the reboot for 2019 and usher in a new era for the iconic brand.