Daouda Leonard

CREATESAFE

Founder and CEO


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Daouda Leonard

Daouda Leonard is a creative philosopher at the forefront of the Creator Empowerment Movement. With a decade of service in the entertainment industry, Daouda has worked as a manager, publisher, producer, A&R and creative director for Grimes, DJ Snake, Skrillex, BloodPop® and more. His creative contributions have generated over 14 billion global media impressions and sales to date for cultural leaders including Lady Gaga, Kanye West, Ms. Lauryn Hill, The Weeknd and Justin Bieber.

Born and raised in Brooklyn, Daouda grew up practicing meditation, yoga, and Tae Kwon Do. Now Daouda leverages the power of intentional breathing to overcome obstacles and manifest surprising advantages for his creative collaborators. Daouda is a steadfast champion of transparency, consent, education, and artist development. He also likes to laugh a lot.

Before becoming an entrepreneur in the music business, Daouda graduated from Northeastern University School of Business with a degree in Management Information Systems and worked on Wall Street at Tudor Investment as an information technology analyst. Daouda worked full-time while simultaneously attending school and contributing to the culture of internet-fueled file-sharing that preceded the music streaming era.

Above all, Daouda believes in a world where artists are seen, heard, and economically empowered. He is currently the founder and CEO of CREATESAFE, a tech platform for artists to build, run, optimize, and expand their business. In his free time, Daouda enjoys learning, writing, hiking, and collaborating with his wife, Nikki.

Testimonials

Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community. All throughout the 90s I was often getting written about by various high profile mags and websites for having contributed to help break many artists, DJs, producers and remixers. WMC enabled me to bring many top industry people together all under one roof, especially at Groove Jet, where house music officially met Techno in my sets and it’s all been uphill since…TBC


Danny Tenaglia

DJ, Producer

Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.


Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.


Daniel Glass

Glassnote Records

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!


Patrick Moxey

Ultra Music

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”


Kaskade

DJ/Producer