CRAY


Panels

Access 2019, Industry 2019

About

CRAY

CRAY, short for Cheney Ray, is not actually an abbreviation for “crazy.”

However, the LA-based DJ, singer, producer, and gamer has been effortlessly styling Crocs and cultivating a fan base at a rate that could be defined as such, thanks to her sincere nature, genre-defiant bangers, humorous observations on life and relentless dedication to high-quality snackage since she entered the scene in 2015.

After relocating from her hometown of Vancouver to Southern California to pursue warmer weather and a sociology degree at Chapman University, she decided to put her early love for electronic music to work, initially seeking to pursue a career in artist management. Not one to half-ass anything, she dedicated herself to learning to produce music firsthand, to fully understand what being a musician entails.

It wasn’t long after she began creating her own sounds that she fell in love with making music, realized “damn...I’m pretty fucking good at this,” and started playing shows under her childhood nickname-turned-stage name, CRAY. Already an avid gamer with a substantial following on Twitch, she began adding occasional DJ sets into her usual live streaming routine to an overwhelmingly positive response.

Performing as an opener on Anna Lunoe’s HyperHouse Tour in 2016 gave CRAY the physical and emotional momentum she needed to throw herself fully into her music career. The tour was a monumental turning point for the artist, as she experienced many surreal “firsts” — being acknowledged as a peer by musicians she had long admired, playing in front of her large crowds and getting to interact with her fans.

Since then, CRAY’s magnetic personality, relatable charisma and incredibly energetic sets have earned her a spot on HARD Summer, Voodoo and Electric Zoo. In 2018, CRAY and her extensive sock collection went international. She kicked off the year touring through Japan alongside Skrillex, followed by multiple festival appearances and most recently, a China tour.

Inspired by her love for classical jazz and swing artists like Frank Sinatra and Billie Holiday, CRAY brings a refreshing perspective to the electronic scene. Her inventive records allow her to avoid labels and continually reinvent her sound, resulting in a fan base that spans the indie electronic, pop and dance genres. On her latest single, “Fractions”, produced by Kid Froopy, she continues to show us a different side of her and gives us a look at what’s to come.

When not on the road or in the studio, CRAY thrives at being a supremely normal human just seeking a life filled with balance and tacos. Her ideal days are spent gaming, eating Chipotle, repeatedly trying to keep her long hair out of her line of vision, searching for the world’s best hot sauce and chilling with her cat.

Testimonials

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.


Louie Vega

DJ/Vega Records

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!


Patrick Moxey

Ultra Music

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.


Carl Cox

DJ/Intec Records

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.


Jonas Tempel

Beatport, Co-Founder

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.


Daniel Glass

Glassnote Records