CRAY


Panels

Access, Industry

About

CRAY

CRAY, short for Cheney Ray, is not actually an abbreviation for “crazy.”

However, the LA-based DJ, singer, producer, and gamer has been effortlessly styling Crocs and cultivating a fan base at a rate that could be defined as such, thanks to her sincere nature, genre-defiant bangers, humorous observations on life and relentless dedication to high-quality snackage since she entered the scene in 2015.

After relocating from her hometown of Vancouver to Southern California to pursue warmer weather and a sociology degree at Chapman University, she decided to put her early love for electronic music to work, initially seeking to pursue a career in artist management. Not one to half-ass anything, she dedicated herself to learning to produce music firsthand, to fully understand what being a musician entails.

It wasn’t long after she began creating her own sounds that she fell in love with making music, realized “damn...I’m pretty fucking good at this,” and started playing shows under her childhood nickname-turned-stage name, CRAY. Already an avid gamer with a substantial following on Twitch, she began adding occasional DJ sets into her usual live streaming routine to an overwhelmingly positive response.

Performing as an opener on Anna Lunoe’s HyperHouse Tour in 2016 gave CRAY the physical and emotional momentum she needed to throw herself fully into her music career. The tour was a monumental turning point for the artist, as she experienced many surreal “firsts” — being acknowledged as a peer by musicians she had long admired, playing in front of her large crowds and getting to interact with her fans.

Since then, CRAY’s magnetic personality, relatable charisma and incredibly energetic sets have earned her a spot on HARD Summer, Voodoo and Electric Zoo. In 2018, CRAY and her extensive sock collection went international. She kicked off the year touring through Japan alongside Skrillex, followed by multiple festival appearances and most recently, a China tour.

Inspired by her love for classical jazz and swing artists like Frank Sinatra and Billie Holiday, CRAY brings a refreshing perspective to the electronic scene. Her inventive records allow her to avoid labels and continually reinvent her sound, resulting in a fan base that spans the indie electronic, pop and dance genres. On her latest single, “Fractions”, produced by Kid Froopy, she continues to show us a different side of her and gives us a look at what’s to come.

When not on the road or in the studio, CRAY thrives at being a supremely normal human just seeking a life filled with balance and tacos. Her ideal days are spent gaming, eating Chipotle, repeatedly trying to keep her long hair out of her line of vision, searching for the world’s best hot sauce and chilling with her cat.

Testimonials

“Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”


Kaskade

DJ/Producer

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.


Tommie Sunshine

Producer/DJ/Activist/Netflix Host

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.


Matt Colon

Partner/founder, Deckstar Artist Management

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.


Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

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