Warner Music Asia
Regional Marketing Manager & Dance Specialist
Asia Rising: Strategies For Entering One Of Dance Music’s Hottest Markets
Wednesday, March 18th
5:00 pm - 6:00 pm
Cindy is a music marketeer and dance music enthusiast, who specializes in international music exploitation. She’s passionate about adapting and creating innovative marketing strategies that are driven by music-data and new technologies. She is a regional marketing manager at Warner Music Asia, covering dance music promotion and marketing in SEA, Greater China & Korea. She spearheaded Spinnin’ Records brand and channel development and new artist signings in Asia, including the recent launch of Spinnin’ Records Asia. Previously, she worked in International & Business Affairs at Ultra Records in the New York office. During her years at NYU Music Business program, she conducted dance music market research projects in New York and Paris and interned at top labels and agencies. She recently moved from Hong Kong to Singapore, to further develop her understanding of Asian markets and pursue her passion in breaking Asian acts internationally.