Chief Brand Officer
The Viability of Vinyl: The Business and Essentials of Today’s Growing Vinyl Market
Tuesday, March 17th
5:00 pm - 6:00 pm
Cameron Schaefer is Chief Brand Officer for Vinyl Me, Please, recently named one of Fast Company’s Top 10 Most Innovative Music Companies in the World. Overseeing music, content & brand strategy he has helped VMP become the world’s premier record club with over 100,000 lifetime customers and an innovative, high-impact partner to artists, labels & managers.
In the process, he has led reissue projects with artists such as Fiona Apple, Wilco, Main Source, Panda Bear & Arctic Monkeys as well as new release projects with St. Vincent, Moses Sumney, Glass Animals & more. Projects like these and their impact on fans & artists have led to brand partnerships with HBO, Sonos, Ace Hotel, Mastercard & BMW where Cameron’s understanding of culture, marketing & tech were critical to ensuring their success.
Previous to Vinyl Me, Please Cameron started a popular Tumblr music blog (Vinyl + Cocktails) while serving as a pilot in the U.S. Air Force. He lives outside Denver, CO with his lovely wife, three kids & dog.